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Discipline
Business
9
Hotel and Tourism Management
9
Keywords
Hospitality industry -- Marketing
8
Hotels -- Marketing
8
Artificial intelligence
1
Bed and breakfast accommodations -- Marketing
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Customer loyalty
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Resource Type
Others
9
Creator / Instructor
Lin, Pearl
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9
Cao, Nicole
1
Chen, Jarrina
1
Chen, Xin
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Gao, Zhong Kai
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Affiliation
Hong Kong Polytechnic University
9
Year
2023
9
Language
Chinese
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9
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
9
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Creator / Instructor
Lin, Pearl
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Language
Chinese
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Digital Marketing
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