PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Nie, Hui Language English

Case Study

Hunan E-sports Hotel | GreatCase100

The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing Target marketing Video games -- Economic aspects Hospitality industry -- Marketing

Resource Type:

Case Study

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.