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Results for: Creator / Instructor Shi, Francie Remove constraint Creator / Instructor: Shi, Francie Publisher Hong Kong Polytechnic University Remove constraint Publisher: Hong Kong Polytechnic University

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    Hotel Marketing New Track-Content-Drive Marketing of Yushui Hot Spring Inn | GreatCase100

    Hotel Marketing New Track-Content-Drive Marketing of Yushui Hot Spring Inn | GreatCase100

    Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others