PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Tan, Shu Meng Keywords Hotels -- Marketing Language English Resource Type Others

Others

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.