Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Wang, Tai Cheng Keywords Branding (Marketing) Language Chinese Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Refined Subjects

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Atour Light Hotel | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results