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Results for: Creator / Instructor Wang, Tai Cheng Language Chinese Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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