Search OER Collection

Results for: Creator / Instructor Zhang, Steven Keywords Hospitality industry -- Marketing Keywords Tourism -- Computer network resources Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results