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Results for: Creator / Instructor Zhang,Yi Remove constraint Creator / Instructor: Zhang,Yi Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

    Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

    The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
    Resource Type:
    Others