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Results for: Creator / Instructor Zhao, A Ming Keywords Hospitality industry -- Marketing Keywords Restaurants -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Zhuhai Bay Hotel Chinese Restaurant | GreatCase100

The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.

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Marketing and Hotel, Travel and Tourism

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Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

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Others

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