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Results for: Keywords Africa Remove constraint Keywords: Africa Language English Remove constraint Language: English Year 2021 Remove constraint Year: 2021

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    4 Myths and Misunderstandings about Doing Business in Africa

    4 Myths and Misunderstandings about Doing Business in Africa

    Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.

    Keywords:
    Africa Business enterprises Industrial management
    Resource Type:
    Video