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This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions.
- Subjects:
- Finance and Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School
- Subjects:
- English Language
- Keywords:
- Business writing English language -- Business English Business communication Textbooks
- Resource Type:
- e-book
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e-book
The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
- Subjects:
- Management
- Keywords:
- Industrial management Textbooks
- Resource Type:
- e-book
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e-book
International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance. International Finance Theory and Policy by Steve Suranovic is intended for a one-semester course in International Finance. After March 2010, you can check out the entire book online or request a desk copy.
- Subjects:
- Finance
- Keywords:
- Foreign exchange International finance Textbooks
- Resource Type:
- e-book
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e-book
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
- Subjects:
- Marketing and Communication
- Keywords:
- Sales promotion Advertising Marketing Textbooks
- Resource Type:
- e-book
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e-book
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Microeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as minimum wages, the stock exchange, and auctions. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.
- Subjects:
- Economics
- Keywords:
- Microeconomics Textbooks
- Resource Type:
- e-book
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e-book
The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses. Minimal mathematics, accessible language, and a student-oriented tone ease readers into complex subjects like money, interest rates, banking, asymmetric information, financial crises and regulation, monetary policy, monetary theory, and other standard topics. Numerous short cases, called "Stop and Think" boxes, promote internalization over memorization. Exercise drills ensure basic skills competency where appropriate. Short, snappy sections that begin with a framing question enhance readability and encourage assignment completion. The 2.0 version of this text boasts substantive revisions (additions, deletions, rearrangements) of almost every chapter based on the suggestions of many Money and Banking instructors. Some specific highlights are: Chapter 11 now contains enhanced descriptions of recent regulatory changes, including Dodd-Frank, Chapter 12 is an entirely new chapter on derivatives covering forwards, futures, options, and swaps that also including comprehensive treatment of the causes and consequences of financial crises, and Chapter 14 has updated discussions of the Federal Reserve's monetary policy tools, including paying interest on reserves, and the structure and leadership of the European Central Bank. Recent financial turmoil has increased student interest in the financial system but simultaneously threatens to create false impressions and negative attitudes. This up-to-date text by a dynamic, young author encourages students to critique the financial system without rejecting its many positive attributes. Peruse the book online now to see for yourself if this book fits the needs of your course and students. This textbook has been used in classes at:Augustana College, Central Michigan University, Florida State University, Lyndon State College, Princeton University, Rutgers University, University of Southern Maine, Western Oregon University., Westminster College.
- Subjects:
- Finance
- Keywords:
- Financial institutions Money Banks banking Textbooks
- Resource Type:
- e-book
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e-book
Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the "OB Toolbox." This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.
- Subjects:
- Management
- Keywords:
- Personnel management Textbooks Organizational behavior
- Resource Type:
- e-book
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e-book
Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Rachel would love to hear from you. If you have questions about teaching with her book, comments about teaching Personal Finance, or just feedback, feel free to email her at rachelsiegelcfa@hughes.net. This textbook has been used in classes at: Miami University.
- Subjects:
- Finance
- Keywords:
- Investments Finance Personal Textbooks
- Resource Type:
- e-book
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e-book
Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types. A tour of the features available for each chapter may give a better sense of what we mean: Start Up—Chapter introductions set the stage for each chapter with an example that we hope will motivate readers to study the material that follows. These essays, on topics such as the value of a college degree in the labor market or how policy makers reacted to a particular economic recession, lend themselves to the type of analysis explained in the chapter. We often refer to these examples later in the text to demonstrate the link between theory and reality. Learning Objectives—These succinct statements are guides to the content of each section. Instructors can use them as a snapshot of the important points of the section. After completing the section, students can return to the learning objectives to check if they have mastered the material.Heads Up!—These notes throughout the text warn of common errors and explain how to avoid making them. After our combined teaching experience of more than fifty years, we have seen the same mistakes made by many students. This feature provides additional clarification and shows students how to navigate possibly treacherous waters. Key Takeaways—These statements review the main points covered in each content section. Key Terms—Defined within the text, students can review them in context, a process that enhances learning. Try It! questions—These problems, which appear at the end of each content section and which are answered completely in the text, give students the opportunity to be active learners. They are designed to give students a clear signal as to whether they understand the material before they go on to the next topic. Cases in Point—These essays included at the end of each content section illustrate the influence of economic forces on real issues and real people. Unlike other texts that use boxed features to present interesting new material or newspaper articles, we have written each case ourselves to integrate them more clearly with the rest of the text. Summary—In a few paragraphs, the information presented in the chapter is pulled together in a way that allows for a quick review of the material.End-of-chapter concept and numerical problems—These are bountiful and are intended to check understanding, to promote discussion of the issues raised in the chapter, and to engage students in critical thinking about the material. Included are not only general review questions to test basic understanding but also examples drawn from the news and from results of economics research. Some have students working with real-world data.
- Subjects:
- Economics
- Keywords:
- Macroeconomics Textbooks
- Resource Type:
- e-book
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e-book
Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager — While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership — Starting with the opening chapter, Principles of Management shows students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. This book's modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
- Subjects:
- Management
- Keywords:
- Management Textbooks
- Resource Type:
- e-book
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e-book
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
- Subjects:
- Management
- Keywords:
- Time management Textbooks Project management
- Resource Type:
- e-book
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e-book
This book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession—or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision—making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.
- Subjects:
- Management
- Keywords:
- Risk management Risk (Insurance) Textbooks
- Resource Type:
- e-book
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e-book
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.
- Subjects:
- Management
- Keywords:
- Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
- Resource Type:
- e-book
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e-book
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.
- Subjects:
- Marketing
- Keywords:
- Sales personnel Selling Textbooks Success in business
- Resource Type:
- e-book
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e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"
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e-book
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life. The authors recognize that the sheer volume of information to be covered in a LEB course makes it one of the more challenging courses for the business undergraduate. Not only do typical LEB texts read like the first year curriculum at law school, but also the LEB course is grounded in the humanities, which can make the subject even more demanding for students who are also taking statistics, economics, finance, and accounting. Each chapter contains not only substantive law, but also illustrative videos, interactive exercises for hands-on learning, and discussion questions for critical thought. Additionally, each chapter presents ”A Question of Ethics“ section, which contains real world ethical dilemmas relevant to the topic under study. These videos, exercises, discussion questions, and ethics sections all provide opportunities for students to apply concepts that they are learning in the context of relevant LEB topics that shape or restrain actual decision-makers' actions. It's real world practice in the safety of the classroom environment. Lau & Johnson's The Legal and Ethical Environment of Business is a textbook that students will enjoy reading. This will encourage them to come to class prepared, and free you to teach the kind of course you want to teach. Request a desk copy and see for yourself.
- Subjects:
- Law and Legislation and Business Ethics
- Keywords:
- Business ethics Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course. The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message. This textbook has been used in classes at:Arizona Western College, Hostos Community College, Virginia State University, Truckee Meadows Community College, San Jose State University, Concordia University - Irvine, University New Brunswick - Fredericton, Cerritos College, University of Houston - Downtown, Flat World Knowledge University, A-C Central High School, University of The People, Truckee Meadows Community College, Danville Community High School
- Subjects:
- English Language
- Keywords:
- Business writing English language -- Business English Business communication Textbooks
- Resource Type:
- e-book
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e-book
This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.
- Subjects:
- Business Information Technology
- Keywords:
- Textbooks Microsoft Excel (Computer file)
- Resource Type:
- e-book
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e-book
Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace. This text also provides practical applications of theory relevant to today's workplace. You won't find discussions about “posting vacancies on a job board” or “sending memos.” In the real world, HRM leverages technology in every aspect of the job—from online training modules to technology for better managing flex-time workers and telecommuters. Consider how most companies have gone “paperless” with pay stubs by using software. While such technology has made HRM easier, it has also created a new set of challenges. For example, how does a manager actually implement a new pay system? Therefore, it's important for students to understand what kinds of platforms exist in today's workplace to enhance their effectiveness as future managers. The conversational style of Human Resource Management engages students, while the academic rigor of its content provides them with the tools that any manager needs—whether they work in HR or a different department. PLUS it offers an array of supplements that gives them practice creating real HR documents and role-playing real HR scenarios. Add value to your students' education, enhance the relevance of your curriculum, and make your students more employable by adopting this book for your HRM class. Read it now online today!
- Subjects:
- Management
- Keywords:
- Personnel management Textbooks
- Resource Type:
- e-book
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e-book
International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats). The textbook is organized in 5 Sections: Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities. Section 2 develops student knowledge about key facets of the global business environment, while Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment. Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing, provide lenses for identifying and capitalizing on entrepreneurial opportunities, and Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives, each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions. In addition, each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards, so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. Request a desk copy of Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World to experience its current and progressive look at International Business for yourself.
- Subjects:
- Management and International Trade
- Keywords:
- Strategic planning International business enterprises -- Study teaching Textbooks
- Resource Type:
- e-book
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e-book
This is Volume 2 in a three volume series written for Contracts Law. Its orginal title was "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.
- Subjects:
- Law and Legislation
- Keywords:
- Contracts United States Law Textbooks
- Resource Type:
- e-book
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e-book
This is the first in a series of Contracts casebooks. It was originally titled "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.
- Subjects:
- Law and Legislation
- Keywords:
- Contracts United States Law Textbooks
- Resource Type:
- e-book
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e-book
Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment. Appropriate for students who have already taken an introductory Legal Environment or Business Law course, the text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Advanced Business Law and the Legal Environment provides students with context and essential legal concepts relating to the Uniform Commercial Code and various aspects of property law. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, and other stakeholders — and to their own lawyers.
- Subjects:
- Law and Legislation
- Keywords:
- Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Kim Warren takes special care with this new textbook, Building Strategy and Performance, to ensure that it delivers instruction on how to deliver strategy powerfully over a sustained period of time. This book helps you to show your students where the levers are that they can control and how to choose what to do, when, and how much to achieve their specific goals. This book effectively outlines the dynamics of strategy, how one drives performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what your students can do to change this trajectory for the better. But don't take our word for it, review the book now to see if it can help you to deliver the kind of tactical strategy course you desire for your students.
- Subjects:
- Management
- Keywords:
- Success in business Strategic planning Organizational effectiveness Textbooks
- Resource Type:
- e-book
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e-book
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.
- Subjects:
- E-Commerce
- Keywords:
- Electronic commerce Internet marketing Textbooks
- Resource Type:
- e-book
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e-book
Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing today's corporate boards, and how to successfully manage them. Topics Include: Clear coverage on why proper corporate governance has become a moral imperative and how to corporations achieve it. Discussions on recent governance reforms in the United States. Outlines of the roles that each individual in the corporate governance process must take on and how to effectively execute on those roles. Exploration on the future of corporate governance in the epilogue Take some time to review Corporate Governance by de Kluyver to see if it is a good fit for your strategy courses.
- Subjects:
- Management
- Keywords:
- Textbooks Corporate governance
- Resource Type:
- e-book
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e-book
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
- Subjects:
- Management and Industrial and Systems Engineering
- Keywords:
- Product differentiation New products Textbooks
- Resource Type:
- e-book
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e-book
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Macroeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as social security, globalization, and the wealth and poverty of nations. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.
- Subjects:
- Economics
- Keywords:
- Macroeconomics Textbooks
- Resource Type:
- e-book
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e-book
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees. Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.
- Subjects:
- Management
- Keywords:
- Organizational change Personnel management Textbooks
- Resource Type:
- e-book
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e-book
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers.
- Subjects:
- Law and Legislation
- Keywords:
- Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house, outsource, or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?
- Subjects:
- Management
- Keywords:
- Globalization Strategic planning International business enterprises Textbooks
- Resource Type:
- e-book
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e-book
Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships. Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical skills all students need to succeed in career and in life. Human Relations is not an organizational behavior; rather, it provides a good baseline of issues students will deal with in their careers on a day-to-day basis. It is also not a professional communications, business English, or professionalism textbook, as its focus is much broader — on general career success and how to effectively maneuver in the workplace. From communication challenges to focusing on one's own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career. This book's easy-to-understand language and tone is written to convey practical information in an engaging way. Every chapter opens with a realistic example which introduces a concept to be explained in detail later. Each chapter contains relevant examples, YouTube videos, figures, learning objectives, key takeaways, exercises, and a chapter-ending case that offer different ways to promote learning. Many of the end-of-section exercises offer self-assessment quizzes, so students may engage in self-understanding and development.
- Subjects:
- Management
- Keywords:
- Interpersonal relations Personnel management Textbooks
- Resource Type:
- e-book
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e-book
Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work. Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors. The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
- Subjects:
- Management
- Keywords:
- Cross-cultural orientation Management Leadership Intercultural communication Textbooks Organizational behavior
- Resource Type:
- e-book
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e-book
Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting. Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today's students and addresses accounting industry changes as well. Ready. Your students want to be as efficient as possible in their learning. This book adopts a concise, jargon-free, and easy-to-understand approach that is ready with concise sections and concepts when the student is ready to study in a format the student wants. Key concepts are provided in short segments with bullet points and step-by-step instructions to simplify concepts. This thoughtful, step-wise approach will help your students avoid distractions and focuses attention on the big picture. Reinforcement. Managerial Accounting boasts “Review Problems” at the end of each major section or learning objective which offer practical opportunities for students to apply what they have learned. These “Review Problems” allow students to immediately reinforce what they have learned and are provided within the body of the chapter along with the solutions. Relevance. Why is managerial accounting important? Since all students perform better when they can answer the “why” question, meaningful references to companies throughout the chapters help students tie the concepts presented in each chapter to real organizations. In addition, realistic managerial scenarios present an issue that must be addressed by the management accountant. These will pique your students' interest and were designed to show how issues can be resolved using the concepts presented in the chapter. Finally, “Business in Action” features in Managerial Accounting link managerial decision-making to real business decisions to help your students complete the learning cycle from concept, to accounting decision, to real-world application. Managerial Accounting by Heisinger and Hoyle also contains a handful of other pedagogical aids to compliment your lectures and help your students come to class prepared. From a focus on decision-making, to end of chapter materials that can only be characterized as very deep and very wide, to ethics coverage, group projects and spreadsheet applications—these features allow you to teach the course you want to teach and assign the materials you like to assign.
- Subjects:
- Accounting
- Keywords:
- Managerial accounting Accounting Textbooks
- Resource Type:
- e-book
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e-book
Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics. First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today's business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures. Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making. Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered. Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don't pay, economic downturns, and marketing mistakes.
- Subjects:
- Management
- Keywords:
- Small business -- Management Textbooks
- Resource Type:
- e-book
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e-book
The issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy. The first part of The Sustainable Business Case Book, Chapter 1 through Chapter 3, introduces students to the meaning of sustainability, and the practice of sustainable business. The introductory chapters also describe key concepts, analytical frameworks, and contextual information relevant for the understanding of business sustainability. Chapter 1, defines sustainability and describes how and why businesses choose to engage in sustainable practices and how sustainable business practices relate to corporate profitability and social responsibility. Chapters 2 and 3 provide important background and contextual information affecting sustainable business practice. Chapter 2, The Science of Sustainability, reviews scientific evidence about climate change and the human and business influences on climate change. Chapter 3, Sustainability, Public Policy and Business, describes the significant role of government and public policy in sustainability, including setting the rules, regulations and laws that define the market and market opportunities for sustainable business practice. After presenting a framework for understanding business engagement in sustainability and helping your students develop a core background of information on sustainable business seven case studies across the business disciplines illustrating business sustainability practices are presented. At the beginning of each case study chapter Learning Objectives are listed with major sustainable business points and principles that the case will illustrate and illuminate. Each case chapter includes listing of Key Takeaways, Key Terms and Exercises for students. In each case chapter, there are four main areas of focus: Context and motivating interest in sustainability for company; Description of the sustainable business practice and how it was implemented; Results in terms of changes in sales/revenues, costs, profits and competitive positioning from the sustainable business practice; Challenges and opportunities, and future considerations as a result of the company implementing the sustainable business practice.
- Subjects:
- Management
- Keywords:
- Business -- Environmental aspects Sustainable development Textbooks
- Resource Type:
- e-book
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e-book
Principles of Macroeconomics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition has been thoroughly revised to increase clarity, update data and current event impacts, and incorporate the feedback from many reviewers and adopters. Changes made in Principles of Macroeconomics 2e are described in the preface and the transition guide to help instructors transition to the second edition. The first edition of Principles of Macroeconomics by OpenStax is available in web view here.
- Subjects:
- Economics
- Keywords:
- Macroeconomics Textbooks
- Resource Type:
- e-book
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e-book
The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the online board self-assessment tool found at www.boardcheckup.com. However, it can also be used as a stand-alone resource for any board seeking to enhance its effectiveness in that it also contains the diagnostic questions on which the online tool is based. The approach taken here is similar to that which lies behind health checkups for individuals. Doctors usually begin by asking us to review a lengthy list of many possible health issues and we check those about which we have concerns. The doctor and patient then focus their discussions on these issues. The typical process proceeds through the following three stages: Understanding the symptoms. The doctor and patient begin by trying to define the issues more clearly. Diagnosis. Effort is made to understand the causes of the problems through tests and further examination. Treatment. Once the problem has been properly diagnosed, a treatment program to remedy it is begun. While the Board Check-Up survey on which this book is based does not pretend to be as scientifically rigorous as a medical examination, it is based on the same logic. It begins by having those who belong to, or relate to, boards provide their perceptions of how well the board is working by guiding them through a list of potential "health issues”, i.e. statements of possible problems, issues or challenges that boards might encounter in their work. These statements have been derived from comments made by those who serve on boards or interact with them as well as from the work of researchers and consultants who have studied boards over the past 30 years. Once issues (symptoms) have been identified, they become the focal point for discussions that explore how serious they are, what might be causing them (diagnosis) and what can be done to resolve them (treatment). As noted above, this book is intended to help boards assess performance and make decisions to improve the effectiveness of the governance process. Each chapter deals with one of the nine dimensions of governance effectiveness. It starts with the items dealing with that dimension on the Board Performance Self-Assessment Questionnaire. These items represent the symptoms that indicate possible issues, problems or challenges faced by the board. This is followed by a discussion of possible reasons that such symptoms might exist (diagnosis) The third part of each chapter looks at what might be done to alleviate the symptoms once a diagnosis is made (treatment). Included in this final part of the chapter are references to websites, books and articles that provide additional advice and assistance on how to deal with the issues raised.
- Subjects:
- Management
- Keywords:
- Nonprofit organizations -- Management Directors of corporations Textbooks
- Resource Type:
- e-book
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e-book
This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors. The original Annand/Dauderis version of the textbook including .docx files and ancillary material remains available upon request to D. Annand (davida@athabascau.ca).
- Subjects:
- Finance and Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.
- Keywords:
- Computer simulation Lean manufacturing Textbooks
- Resource Type:
- e-book
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e-book
This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.
- Subjects:
- Corporate Social Responsibility and Business Ethics
- Keywords:
- Business ethics Social responsibility of business Textbooks
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- e-book
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e-book
This textbook discusses the main framework, concepts and applications of the work of Elinor Ostrom and her colleagues for an undergraduate audience. We began teaching a course on collective and the commons in 2007 at Arizona State University. Initially we made use of Ostrom's classic book “Governing the Commons”, but this book was not written for an undergraduate audience. Moreover, many new insights have been developed since the 1990 publication of “Governing the Commons”. Therefore we decided to write our own textbook, which we have been using since the Spring of 2012. In this book you will learn about institutions–the rules and norms that guide the interactions among us. Those rules and norms can be found from traffic rules, rules in sports, regulations on when and where alcohol can be consumed, to constitutional rules that define who can become president of the United States of America. Rules and norms guide us to cooperative outcomes of so-called collective action problems. If we rely on voluntary contributions only to get anything done, this may not lead to the best results. But research also shows that coercion of people to comply to strict rules do not necessary lead to good outcomes. What combination of sticks and carrots is needed to be successful to solve collective action problems such as sustaining the commons? The book is based on the work of Elinor Ostrom and her colleagues. Ostrom is best known as the 2009 co-recipient of the Nobel Prize in Economics “for her analysis of economic governance, especially the commons”. Elinor Ostrom was a professor at Indiana University since the mid 1960s, and a part-time research professor at Arizona State University since 2006. She was active in research and teaching until her death at the age of 78 on June 12, 2012.
- Subjects:
- Economics and Social Sciences
- Keywords:
- Economics Social sciences Textbooks
- Resource Type:
- e-book
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e-book
As you read A Primer on Sustainable Business, we challenge you to not think of sustainability as a program, an initiative, or an activity. Rather, sustainability is a mind-set, a philosophy, and worldview. Throughout each chapter, you are challenged to alter the way you view your job, the workplace, the business, and the world. Whether you are an executive, an entrepreneur, or an employee, A Primer on Sustainable Business will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability.
- Subjects:
- Management
- Keywords:
- Corporations -- Environmental aspects Sustainability Textbooks
- Resource Type:
- e-book
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e-book
Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Textbooks
- Resource Type:
- e-book
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e-book
Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. This book engages students by relating law to everyday events with which they are already familiar (or with which they are familiarizing themselves in other business courses) and by its clear, concise, and readable style. (An earlier business law text by authors Lieberman and Siedel was hailed “the best written text in a very crowded field.”) This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.
- Subjects:
- Law and Legislation
- Keywords:
- Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
- Subjects:
- Marketing
- Keywords:
- Strategic planning Corporations -- Growth Marketing -- Planning Textbooks Marketing -- Management
- Resource Type:
- e-book
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e-book
This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they are explained thoroughly. This text presents numerous models in some detail, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. Second, and perhaps more important, students must learn how the models connect with the real world. I believe that theory is done primarily to guide policy. We do positive economics to help answer the normative questions; for example, what should a country do about its trade policy or its exchange rate policy? The results from models give us insights that help us answer these questions. Thus this text strives to explain why each model is interesting by connecting its results to some aspect of a current policy issue. A prime example is found in Chapter 11 "Evaluating the Controversy between Free Trade and Protectionism" of this book, which addresses the age-old question of whether countries should choose free trade or some type of selected protection. The chapter demonstrates how the results of the various models presented throughout the text contribute to our understanding of this long-standing debate.
- Subjects:
- Economics and International Trade
- Keywords:
- International economic relations International trade -- Econometric models Textbooks Equilibrium (Economics)
- Resource Type:
- e-book
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e-book
This textbook provides context and essential concepts across the entire range of legal issues with whichmanagers and business executives must grapple. The text provides the vocabulary and legal acumennecessary for businesspeople to talk in an educated way to their customers, employees, suppliers,government officials—and to their own lawyers. Traditional publishers often create confusion among customers in the text selection process by offering ahuge array of publications. Once a text is selected, customers might still have to customize the text to meettheir needs. For example, publishers usually offer books that include either case summaries or excerptedcases, but some instructors prefer to combine case summaries with a few excerpted cases so that studentscan experience reading original material. Likewise, the manner in which most conventional textsincorporate video is cumbersome because the videos are contained in a separate library, which makesaccess more complicating for instructors and students.
- Subjects:
- Marketing and Law and Legislation
- Keywords:
- Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Introduction to the Law of Property, Estate Planning and Insurance provides students with context and essential legal concepts relating to property rights and duties, estate planning, insurance, secured transactions, mortgages, and related topics. The text provides the vocabulary and legal savvy they will need when working with these concepts, which are critical to business planning and success.
- Subjects:
- Management, Law and Legislation, and Building and Real Estate
- Keywords:
- Real property Real estate business -- Law legislation Estate planning United States Insurance Textbooks
- Resource Type:
- e-book
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e-book
Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must understand when starting and running a business. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Law for Entrepreneurs provides students with context and essential legal concepts relating to contracts, product liability, intellectual property, insurance, agency law, partnerships, corporations, and employment law. The text provides the vocabulary and legal savvy that entrepreneurs need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers.
- Subjects:
- Management and Law and Legislation
- Keywords:
- Business enterprises -- Law legislation Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Law of Commercial Transactions provides students with context and essential legal concepts relating to key commercial transactions topics: contracts, sales, commercial paper, debtors and creditors. The text provides the vocabulary and legal savvy students will need to talk in an educated way to customers, suppliers, creditors, government regulators and other stakeholders — and to their own lawyers.
- Subjects:
- Management and Law and Legislation
- Keywords:
- Commercial law United States Textbooks
- Resource Type:
- e-book
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e-book
Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Corporate Management and Finance provides students with context and essential legal concepts relating to contracts, agency law, partnerships, corporations, commercial paper, debtors and creditors. The text provides the vocabulary and legal savvy students will need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers.
- Subjects:
- Management, Finance, and Law and Legislation
- Keywords:
- Corporations -- Finance -- Law legislation United States Corporation law Textbooks
- Resource Type:
- e-book
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e-book
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
- Subjects:
- Marketing and Law and Legislation
- Keywords:
- Marketing -- Law legislation United States Textbooks
- Resource Type:
- e-book
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e-book
Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license. What’s new? This version of the book, the Second Edition, improves upon the 2016 edition. Improvements include: - Correction of errata identified in the 2016 compilation and many minor improvements. - Renumbering of chapters and added front matter. - Addition of new content: the PESTEL model in Chapter 2, Qualtrax case study in Chapter 7, and substantive revision of Chapter 16 Hospitality and Tourism. - Addition of desktop and mobile friendly navigation features and interactive self-quizzing (Pressbooks version only). - Addition of links to related external videos. - Addition of a low-resolution version. - Addition of accessibility features. Accessible PDFs: Figures now include alternative text (AltText) which enables access by users of screen reader software. - Broader format availability: PDF, epub, mobi, html, PressbooksXML, and OpenDocument (ODF) which is unformatted text editable with MSWord. - Addition of a feedback form for reporting errata - Addition of a faculty listserv and sharing portal. - Errata and corrections made to the Pressbooks version. No changes made to other formats. Features of the book. Each chapter lists learning objectives at the beginning of the chapter and key takeaways at the end of the chapter. The Pressbooks version of this book also includes interactive self-quizzing. Editable files are available in HTML, Open Document, PressBooks XML, ePub, MOBI, and PDF. Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons. A testbank is now available by request for this book. The testbank is available to any instructor who has adopted Fundamentals of Business in their course.
- Subjects:
- Management
- Keywords:
- Business Industrial management Textbooks
- Resource Type:
- e-book
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e-book
Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.
- Subjects:
- Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
You are probably asking yourself the question, "When and where will I use statistics?". If you read any newspaper or watch television, or use the Internet, you will see statistical information. There are statistics about crime, sports, education, politics, and real estate. Typically, when you read a newspaper article or watch a news program on television, you are given sample information. With this information, you may make a decision about the correctness of a statement, claim, or "fact." Statistical methods can help you make the "best educated guess."
- Subjects:
- Management and Mathematics and Statistics
- Keywords:
- Industrial management -- Statistical methods Commercial statistics Textbooks
- Resource Type:
- e-book
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e-book
The book "Introductory Business Statistics" by Thomas K. Tiemann explores the basic ideas behind statistics, such as populations, samples, the difference between data and information, and most importantly sampling distributions. The author covers topics including descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. Using real-world examples throughout the text, the author hopes to help students understand how statistics works, not just how to "get the right number."
- Subjects:
- Management and Mathematics and Statistics
- Keywords:
- Industrial management -- Statistical methods Commercial statistics Textbooks
- Resource Type:
- e-book
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e-book
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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e-book
This text is intended for a first course in Intermediate Financial Accounting. It presumes that students have already completed one or two Introductory Financial Accounting courses. The book reflects current International Financial Reporting Standards (IFRS), such as IFRS 15 - Revenue from Contracts With Customers. It focuses on more difficult intermediate accounting topics that match prerequisite requirements for students advancing to a second level Intermediate Financial Accounting course. Advanced topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here. The text is written with an approachable style that focuses on key concepts that will be relevant to students' future careers as accountants. The book provides a review of Introductory Accounting concepts and covers all topics essential to a first level Intermediate Accounting course: the conceptual framework and current landscape of financial reporting; statements of financial position, comprehensive income, cash flows and shareholders' equity; cash and receivables; revenue; inventory; property plant and equipment; intangible assets; and intercorporate investments.
- Subjects:
- Finance and Accounting
- Keywords:
- Textbooks Accounting
- Resource Type:
- e-book
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e-book
Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.
- Subjects:
- Management
- Keywords:
- Strategic planning Textbooks
- Resource Type:
- e-book
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e-book
Introductory Business Statistics with Interactive Spreadsheets – 1st Canadian Edition is an adaptation of Thomas K. Tiemann's book, Introductory Business Statistics. This new edition still contains the basic ideas behind statistics, such as populations, samples, the difference between data and information, and sampling distributions as well as information on descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. New topics include the chi-square test and categorical variables, null and alternative hypotheses for the test of independence, simple linear regression model, least squares method, coefficient of determination, confidence interval for the average of the dependent variable, and prediction interval for a specific value of the dependent variable. This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way — when using the web version — through interactive Excel spreadsheets. For each topic, a customized interactive template has been created within which selected values can be repeatedly changed to observe how the entire process, as well as the outcomes, are automatically adjusted. Also, in this adapted edition, the real-world examples throughout the text, and the information in general, have been revised to reflect Canadian content.
- Subjects:
- Management and Statistics and Research Methods
- Keywords:
- Business -- Decision making Textbooks Microsoft Excel (Computer file) Commercial statistics
- Resource Type:
- e-book
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e-book
Workplace injuries happen every day and can profoundly affect workers, their families, and the communities they live in. This textbook provides workers with an introduction to effective injury prevention. The book pays particular attention to how issues of precarious employment, gender, and ill health can be better handled in Canadian occupational health and safety (OHS).This introduction to OHS differs from others because it contends that the practice of occupational health and safety can only be properly understood if we acknowledge that workers and employers have conflicting interests. Specifically, we investigate which workplace hazards are recognized and controlled,the manner in which these hazards are controlled, and who makes these decisions. These are all factors that reflect the broader political economy of employment and suggest that OHS is contested terrain.
- Keywords:
- Canada Industrial safety Textbooks
- Resource Type:
- e-book
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e-book
This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share.
- Subjects:
- Management
- Keywords:
- Textbooks Project management
- Resource Type:
- e-book
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e-book
The Second Edition of Economics of Food and Agricultural Markets (2019) is written for applied intermediate microeconomics courses. The book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, labor markets, and natural resource sectors. The field of agricultural economics is relevant, important and interesting. The study of market structures, also called industrial organization, provides powerful, timely, and useful tools for any individual or group making personal choices, business decisions, or public policies in food and agricultural industries. Readers will benefit from a large number of real-world examples and applications of the economic concepts under discussion. The book introduces economic principles in a succinct and reader-friendly format, providing students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. The principles are applied to timely, interesting, and important real-world issues through words, graphs, and simple algebra and calculus. This book is intended for students who study agricultural economics, microeconomics, rural development and/or environmental policy. The goal of the book is to encourage students to learn to “think like an economist” through application of benefits and costs to every decision, idea, and strategic decision. This objective is accomplished by including extended examples that cover a broad range of topics including the analysis of consumer decisions, supply and demand, and market efficiency; the design of pricing strategies; advertising and marketing decisions; and public policy analysis. Contents The book begins with a review and introduction of economic principles, including markets, scarcity, and the scientific method. Supply and demand are examined carefully and completely, with numerous real-world examples. The power of the market model is employed to explain and predict economic phenomena and current events. Elasticities are defined, explained, and put to use in decision making for all individuals, businesses, and policy makers. Next, the motivation for and consequences of globalization, immigration, and international trade are explored. Government policies are surveyed, including taxes, subsidies, trade policies, and immigration policies. Monopoly and monopsony are presented, using numerous real-world examples and anecdotes. Pricing strategies are comprehensively discussed, including price discrimination, peak-load pricing, two-part pricing, bundling, and advertising. Monopolistic competition and oligopoly are defined, explained, and used to understand real-world markets. Game theory, or strategic decision making, is introduced and used to demonstrate how to make better decisions in numerous situations when other individuals and groups are affected by a choice or strategy. Repeated games, sequential games, and first-mover advantage are carefully presented and considered.
- Subjects:
- Economics
- Keywords:
- Food industry trade Food industry trade -- Management Agriculture -- Economic aspects Textbooks
- Resource Type:
- e-book
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e-book
This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.
- Subjects:
- Finance and Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.
- Subjects:
- Management
- Keywords:
- Textbooks Entrepreneurship
- Resource Type:
- e-book
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e-book
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
- Subjects:
- Management
- Keywords:
- Business planning Textbooks
- Resource Type:
- e-book
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e-book
Financial Strategy for Public Managers is a new generation textbook for financial management in the public sector. It offers a thorough, applied, and concise introduction to the essential financial concepts and analytical tools that today's effective public servants need to know. It starts “at the beginning” and assumes no prior knowledge or experience in financial management. Throughout the text, Kioko and Marlowe emphasize how financial information can and should inform every aspect of public sector strategy, from routine procurement decisions to budget preparation to program design to major new policy initiatives. They draw upon dozens of real-world examples, cases, and applied problems to bring that relationship between information and strategy to life. Unlike other public financial management texts, the authors also integrate foundational principles across the government, non-profit, and “hybrid/for-benefit” sectors. Coverage includes basic principles of accounting and financial reporting, preparing and analyzing financial statements, cost analysis, and the process and politics of budget preparation. The text also includes several large case studies appropriate for class discussion and/or graded assignments.
- Subjects:
- Management and Finance
- Keywords:
- Budget Public administration Finance Public -- Management Textbooks
- Resource Type:
- e-book
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e-book
Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.
- Subjects:
- Management and Statistics and Research Methods
- Keywords:
- Statistics Textbooks Commercial statistics
- Resource Type:
- e-book
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e-book
This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.
- Subjects:
- Management
- Keywords:
- Management -- Employee participation Industrial management Textbooks
- Resource Type:
- e-book
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e-book
This catalog contains educational content originally curated by Boundless. In collaboration with the Boundless team, Lumen Learning imported these OER courses to the Lumen Platform, to ensure they remain freely available to the education community after Boundless ceased operations. Lumen maintains the Boundless content in the same condition it was provided to us. Courses may contain issues with formatting, accessibility, and the degree to which content remains current, accurate, and complete.
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e-book
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
- Subjects:
- Management
- Keywords:
- Business Small business -- Management Industrial management Textbooks
- Resource Type:
- e-book
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e-book
Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Textbooks
- Resource Type:
- e-book
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e-book
The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.
- Subjects:
- Management
- Keywords:
- Management Textbooks
- Resource Type:
- e-book
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e-book
The University of North Georgia Press and Affordable Learning Georgia bring you Accounting I. Well-written and straightforward, Principles of Financial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Christine Jonick’s years of teaching and commitment to effective pedagogy. Features: Peer reviewed by academic professionals and tested by students Over 100 charts and graphs Instructional exercises appearing both in-text and for Excel Resources for student professional development This textbook is an Open Education Resource. It can be reused, remixed, and reedited freely without seeking permission.
- Subjects:
- Finance and Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.
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e-book
This textbook is an adaptation by D. Marchand and Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors. Another version of the textbook written by D. Annand and adapted by T. Thompson, including .docx files and ancillary material, can be obtained upon request to D. Annand (davida@athabascau.ca).
- Subjects:
- Finance and Accounting
- Keywords:
- Textbooks Accounting
- Resource Type:
- e-book
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e-book
Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.
- Subjects:
- Management
- Keywords:
- Communication in management Textbooks
- Resource Type:
- e-book
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e-book
Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.
- Keywords:
- Barrier-free design Industrial management Textbooks Accessible Web sites for people with disabilities
- Resource Type:
- e-book
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e-book
Principles of Microeconomics: Scarcity and Social Provisioning takes a pluralistic approach to the standard topics of an introductory microeconomics course. The text builds on the chiefly neoclassical material of the OpenStax Principles of Economics text, adding extensive content from heterodox economic thought. Emphasizing the importance of pluralism and critical thinking, the text presents the method and theory of neoclassical economics alongside critiques thereof and heterodox alternatives in both method and theory. This approach is taken from the outset of the text, where contrasting definitions of economics are discussed in the context of the various ways in which neoclassical and heterodox economists study the subject. The same approach–of theory and method, critique, and alternative theory theory and method–is taken in the study of consumption, production, and market exchange, as well as in the applied theory chapters. Historical and contemporary examples are given throughout, and both theory and application are presented with a balanced approach. This textbook will be of interest especially to instructors and students who wish to go beyond the traditional approach to the fundamentals of microeconomic theory, and explore the wider spectrum of economic thought. Instructors may contact Open Oregon Educational Resources for quiz question test banks associated with each chapter.
- Subjects:
- Economics
- Keywords:
- Microeconomics Textbooks
- Resource Type:
- e-book
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e-book
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
- Subjects:
- Management
- Keywords:
- Business Management Textbooks
- Resource Type:
- e-book
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e-book
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.
- Subjects:
- Finance and Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.
- Subjects:
- Finance and Accounting
- Keywords:
- Managerial accounting Textbooks Accounting
- Resource Type:
- e-book
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e-book
This textbook is unique among economics textbooks. It contains many of the same topics as mainstream textbooks, but it includes and takes very seriously heterodox critiques and alternatives to the mainstream approach to economics. It includes a whole range of alternative theories, including Post-Keynesian, Austrian, Marxian, radical, feminist, institutionalist, and other approaches. The purpose is to teach students about alternative schools of economic thought but also to deepen their understanding of the dominant, neoclassical approach to economics. In this sense, it draws a great deal of inspiration from Richard Wolff and Stephen Resnick’s Contending Economic Theories. Following Wolff and Resnick, an even broader objective is to teach students that economics is a discourse and that no single voice can rightfully claim to have a monopoly on the truth about economics.
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e-book
This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management; furthermore, the unique chapter on Social Media and Communication contextualizes the importance and implications of various platforms and communications methods.
- Subjects:
- Management
- Keywords:
- Corporate culture Communication in management Textbooks Organizational behavior
- Resource Type:
- e-book
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e-book
This textbook covers content relevant to COMS342 Problem Solving in Teams and Groups at the University of Kansas.
- Subjects:
- Management
- Keywords:
- Group decision making Problem solving Textbooks Teams in the workplace
- Resource Type:
- e-book
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e-book
Principles of Microeconomics is an adaptation of the textbook, Microeconomics: Markets, Methods, and Models by D. Curtis and I. Irvine, which provides concise yet complete coverage of introductory microeconomic theory, application and policy in a Canadian and global environment. This adaptation employs methods that use equations sparingly and do not utilize calculus. The key issues in most chapters are analyzed by introducing a numerical example or case study at the outset. Students are introduced immediately to the practice of taking a data set, examining it numerically, plotting it, and again analyzing the material in that form. The end-of-chapter problems involve numerical and graphical analysis, and a small number of problems in each chapter involve solving simple linear equations (intersecting straight lines). However, a sufficient number of questions is provided for the student to test understanding of the material without working through that subset of questions. This textbook is intended for a one-semester course, and can be used in a two-semester sequence with the companion textbook, Principles of Macroeconomics. The three introductory chapters are common to both textbooks.
- Subjects:
- Economics
- Keywords:
- Microeconomics Textbooks
- Resource Type:
- e-book
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e-book
Principles of Macroeconomics is an adaptation of the textbook, Macroeconomics: Theory, Markets, and Policy by D. Curtis and I. Irvine, and presents a complete and concise examination of introductory macroeconomics theory and policy suitable for a first introductory course. Examples are domestic and international in their subject matter and are of the modern era — financial markets, monetary and fiscal policies aimed at inflation and debt control, globalization and the importance of trade flows in economic structure, and concerns about slow growth and the risk of deflation, are included. This textbook is intended for a one-semester course, and can be used in a two-semester sequence with the companion textbook, Principles of Microeconomics. The three introductory chapters are common to both textbooks.
- Subjects:
- Economics
- Keywords:
- Macroeconomics Textbooks
- Resource Type:
- e-book
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e-book
Intro to Computer Applications or Business Computers for Office 365
- Subjects:
- Business Information Technology
- Keywords:
- Microsoft Office Textbooks Business -- Computer programs
- Resource Type:
- e-book
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e-book
This open educational resource is designed for use by undergraduate and graduate ocean science, natural resource, fisheries and wildlife, and environmental policy students enrolled in a ten-week academic quarter. The purpose of this project is to provide students and non-law professionals with a freely accessible, clearly written guide to support engaging and effective learning. As such, the book serves as a gateway and an invitation to become a well informed, committed and involved ocean citizen as well as to explore the field beyond our course study.
- Subjects:
- Logistics and Law and Legislation
- Keywords:
- Maritime law United States Environmental policy Marine resources -- Management Textbooks
- Resource Type:
- e-book
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e-book
This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook. The most important change from 1e is that static content was removed to make room for student-generated dynamic content. Throughout the book look for the names of contributing students in the red colored example boxes. As the term progresses, you will see new examples appear as fellow students research and summarize topics for current events, all are curated by the instructor.
- Subjects:
- Management
- Keywords:
- Strategic planning Textbooks
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- e-book
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e-book
This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example. It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading.
- Subjects:
- Economics
- Keywords:
- Microeconomics Textbooks
- Resource Type:
- e-book
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e-book
The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
- Subjects:
- Marketing
- Keywords:
- Forest products -- Marketing Industrial management Textbooks
- Resource Type:
- e-book
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e-book
This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses. Many financial managers of small businesses come from farms or agribusinesses. Others are interested in working for or starting businesses in the food or retail sectors. In most cases, these businesses aren’t organized as C-corporations impacting things like taxes, depreciation, and legal requirements around compiling and reporting financial data. They are rarely publicly traded which creates unique constraints to raising debt and equity capital and calculating required risk-adjusted returns.
- Subjects:
- Finance
- Keywords:
- Small business -- Finance Textbooks
- Resource Type:
- e-book
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e-book
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Textbooks
- Resource Type:
- e-book
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e-book
International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets. The text also addresses current issues such as free trade area formation and administered protection policies. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The main purpose of the text is to provide a thorough grounding in the arguments concerning the age-old debate about free trade versus protectionism. This text has the following unique features: The text begins with an historical overview of trade policy issues to provide context for the theory. The text concludes with a detailed economic argument supporting free trade.The welfare analysis in the Ricardian, Heckscher-Ohlin and specific factors models emphasize the redistributive effects of free trade by calculating changes in real incomes.The trade policy chapter provides a comprehensive look at many more trade policies than are found in a printed textbook. A chapter about domestic policies contains an evaluation of domestic taxes and subsidies that are often ignored in traditional trade textbooks but are increasingly important as large countries complain more about each other's domestic agriculture policies and labor and environmental policies. The text uses the theory of the second-best to explain why protection can improve national welfare. This well-known theoretical result is rarely presented as methodically and consistently as it is in this text. International Trade: Theory and Policy by Steve Suranovic is intended for a one-semester course in International Trade. After April 2010, you can check out the entire book online or request a desk copy.
- Subjects:
- International Trade
- Keywords:
- International trade Textbooks
- Resource Type:
- e-book
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e-book
This book is intended for a two-semester course in Economics taught out of the social sciences or business school. Principles of Economics aims to teach considerable range and depth of Economic concepts through an approachable style and methodology. The authors take a three-pronged approach to every chapter: The concept is covered with a “Heads Up” to ward off confusion, a real-world application for that concept, and a “You Try It” section to make sure students are staying on top of the concept.
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e-book
This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics. The focus of this book is on the conceptual tools and not on fluff. As such, it reflects the approach actually adopted by the majority of economists for understanding economic activity. There are lots of models and equations, and no pictures of economists ;-) Economic analysis is used in many situations. When British Petroleum sets the price for Alaskan crude oil, it uses an estimated demand model, both for gasoline consumers and also for the refineries to which BP sells. Economic analysis was used by experts in the antitrust suit brought by the U.S. Department of Justice both to understand Microsoft's incentive to foreclose (eliminate from the market) rival Netscape and consumer behavior in the face of alleged foreclosure. Stock market analysts use economic models to forecast the profits of companies to predict the price of their stocks. When the government forecasts the budget deficit or considers a change in environmental regulations, it uses economic models. This book presents the building blocks of the models in common use by an army of economists thousands of times per day. This book, plus econometrics, provides most of the economic analysis tools to take upper division economics courses of any type.
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e-book
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents.