This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
Chang Ha-Joon, Reader of Cambridge University once said, people tend to think that economics is difficult, and should be left for the experts; even economists share the same mood, it should better be left to us! Nevertheless, everybody engage in economic activities everyday. Can’t we just understand economics with common sense? Suffocated by technical jargons, can economics really help us to better grasp economic reality? Or, are they merely chicaneries misleading the whole world……including top government officials who often suffer from Intellectual disability?! It is time to awaken, and let us demystify economics together! 劍橋大學經濟學教授張夏準曾說：人們往往覺得經濟學高深莫測，若非專家不宜評頭品足；就連不少經濟學家也這樣想，經濟學還是留給我們這些專家好了！ 問題在於：每個人每日都在參與經濟活動，難道就不能用常識來了解經濟？經濟學故弄玄虛的專業術語，真能幫助我們更加認識經濟現實？抑或那只是一套「語言偽術」，一直愚弄著全世界的所有人……包括那些欠缺思考能力的決策官員？ 是時候共同掃盲，齊齊走出經濟學的迷障！
In this course, you will walk away with finding the goal of operating IG: increase brand exposure, accumulate fanfare, and increase conversion traffic; learn more about IG content marketing strategy and create exclusive eye-catching content; and learn to spot the insight reports and advanced data to optimize IG operations.
Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).
To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.
