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Discipline
Business
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28
Subjects
Marketing
22
Hotel, Travel and Tourism
21
Management
3
Finance
1
Keywords
Hospitality industry -- Marketing
11
Hotels -- Marketing
9
Branding (Marketing)
3
Problem solving
3
Tourism -- Marketing
3
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Resource Type
Others
23
Video
4
MOOC
1
Creator / Instructor
Lin, Pearl
21
Wright, Robert
3
InfoLit for U MOOC
2
Chai, Xiao Xia
1
Chan, Winslet
1
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Affiliation
Hong Kong Polytechnic University
27
Year
2023
21
2018
3
2021
2
2020
1
Language
English
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28
Chinese
20
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
21
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Hong Kong Polytechnic University
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