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PolyU OER
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Discipline
Business
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113
Subjects
Marketing
63
Hotel, Travel and Tourism
62
Management
21
Finance
11
Business Information Technology
2
Food and Beverage
2
Industrial and Systems Engineering
2
Accounting
1
Aeronautical and Aviation Engineering
1
Communication
1
Computing
1
Economics
1
Logistics
1
Keywords
Hospitality industry -- Marketing
48
Hotels -- Marketing
41
Industrial management
17
Workflow -- Management
17
Target marketing
8
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Keywords
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Resource Type
Others
64
Video
43
MOOC
6
Creator / Instructor
Lin, Pearl
62
Tsui, Eric
17
InfoLit for U MOOC
14
Ho, William
10
Wong, Anson
10
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
112
Year
2023
62
2018
39
2019
5
2022
3
2021
2
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Years
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Language
English
72
Chinese
62
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
62
ISE457 Business Process Management
17
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