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Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
BIS statistics, compiled in cooperation with central banks and other national authorities, are designed to inform analysis of financial stability, international monetary spillovers and global liquidity.
- Subjects:
- Finance
- Keywords:
- International finance -- Statistics Banks banking International -- Statistical methods
- Resource Type:
- Others
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Others
Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).
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Others
Download, graph, and track 672,000 US and international time series on economic data from 89 sources.
- Subjects:
- Economics and Finance
- Keywords:
- Economics -- Databases Economic history -- Statistics -- Databases
- Resource Type:
- Others
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Courseware
This course offers an introduction to ethics in business, with a focus on business management. Students explore theoretical concepts in business ethics, and cases representing the challenges they will likely face as managers. There is opportunity to work with guest faculty as well as business and other professional practitioners. Individual class sessions take the form of moderated discussion, with occasional short lectures from the instructor.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Social responsibility of business
- Resource Type:
- Courseware
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Courseware
This course seeks to establish understanding of the development processes of societies and economies by studying several dimensions of sustainability (environmental, social, political, institutional, economy, organizational, relational, and personal) and the balance among them. It explores the basics of governmental intervention, focusing on areas such as the judicial system, environment, social security, and health, and builds skills to determine what type of policy is most appropriate. We also consider implications of new technologies on the financial sector: Internationalization of currencies, mobile payment systems, and cryptocurrencies, and discuss the institutional framework to ensure choices are sustainable across all dimensions and applications.
- Subjects:
- Economics
- Keywords:
- Sustainability Electronic funds transfers Macroeconomics Internstional economic relations
- Resource Type:
- Courseware
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Courseware
This course examines opportunities and problems for entrepreneurs globally, including Europe, Latin America, and Asia. Linkages between the business environment, the institutional framework, and new venture creation are covered with a special focus on blockchain technology. In addition to discussing a range of global entrepreneurial situations, student groups pick one particular cluster on which to focus and to understand what further development would entail. Classroom interactions are based primarily on case studies.
- Subjects:
- Management, Finance, and Business Information Technology
- Keywords:
- Entrepreneurship Blockchains (Databases) International business enterprises
- Resource Type:
- Courseware
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Courseware
This course introduces interactive oral and interpersonal communication skills critical to leaders, including strategies for presenting to a hostile audience, running effective and productive meetings, active listening, and contributing to group decision-making. There are team-run classes on chosen communication topics, and an individual analysis of leadership qualities and characteristics. Students deliver an oral presentation and an executive summary, both aimed at a business audience.
- Subjects:
- Communication
- Keywords:
- Interpersonal communication Business communication
- Resource Type:
- Courseware
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Courseware
In this course, students develop and polish communication strategies and methods through discussion, examples, and practice with an emphasizes on writing and speaking skills necessary for effective leaders. The course includes several oral and written assignments which are integrated with other subjects, and with career development activities, when possible.
- Subjects:
- Management and Communication
- Keywords:
- Business presentations Leadership Business communication
- Resource Type:
- Courseware
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Courseware
This International Study Tour went to New Zealand during the first half of the 2016 Spring semester and travel during the Sloan Innovation Period. International Study Tours provide students with a course credit opportunity to identify and address issues about which they feel particularly passionate. After classroom sessions featuring faculty, industry, and cultural experts, students embark on site visits to their destination of choice, meeting with industry and government leaders, as well as local alumni. Through these visits, students are able to build on the preparatory course work with an in-depth exploration of industries, companies, and countries they have visited.
- Subjects:
- Management
- Keywords:
- Management Technological innovations New zeal
- Resource Type:
- Courseware
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e-book
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e-book
The OAPEN Library contains freely accessible academic books, mainly in the area of humanities and social sciences.
- Keywords:
- Economics Business Finance Industrial management Accounting
- Resource Type:
- e-book
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e-book
DOAB provides a searchable index to the information about these books, with links to the full texts of the publications at the publisher’s website or repository.
- Subjects:
- Economics and Management
- Keywords:
- Business Industrial management
- Resource Type:
- e-book
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e-book
Open access books in science, technology and medicine.
- Keywords:
- Economics Business Industrial management
- Resource Type:
- e-book
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e-book
Open access books in science, technology and medicine.
- Keywords:
- Business Humanities Social sciences
- Resource Type:
- e-book
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e-book
Open Textbook Library provides free, peer-reviewed and openly-licensed textbooks.
- Subjects:
- Economics
- Keywords:
- Economics Microeconomics Macroeconomics
- Resource Type:
- e-book
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e-book
Offers openly licensed college textbooks.
- Keywords:
- Economics Business ethics Finance Industrial management Administration Business
- Resource Type:
- e-book