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  • Video 
    How Businesses Can Serve Everyone, Not Just Shareholders

    How Businesses Can Serve Everyone, Not Just Shareholders

    Companies worldwide are pledging to play a more meaningful role in the well-being of their employees, customers and the environment. How can they turn their promises into action? From creating a representative boardroom to committing to measurable sustainability goals, business leader Dame Vivian Hunt discusses the necessary changes companies can make to embrace stakeholder capitalism -- and shares how it could change business for good.

    Subjects:
    Management
    Keywords:
    Social change Industries -- Social aspects Industrial management
    Resource Type:
    Video
     
  • Video 
    The Business Logic of Sustainability

    The Business Logic of Sustainability

    At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

    Subjects:
    Management and Marketing
    Keywords:
    Leadership Sustainable development Business -- Environmental aspects Industrial management
    Resource Type:
    Video
     
  • Video 
    The Business Case for Working with Your Toughest Critics

    The Business Case for Working with Your Toughest Critics

    As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

    Subjects:
    Management
    Keywords:
    Sustainable development Organizational change Industrial management
    Resource Type:
    Video
     
  • e-book 
    The Sustainable Business Case Book

    The Sustainable Business Case Book

    The issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy. The first part of The Sustainable Business Case Book, Chapter 1 through Chapter 3, introduces students to the meaning of sustainability, and the practice of sustainable business. The introductory chapters also describe key concepts, analytical frameworks, and contextual information relevant for the understanding of business sustainability. Chapter 1, defines sustainability and describes how and why businesses choose to engage in sustainable practices and how sustainable business practices relate to corporate profitability and social responsibility. Chapters 2 and 3 provide important background and contextual information affecting sustainable business practice. Chapter 2, The Science of Sustainability, reviews scientific evidence about climate change and the human and business influences on climate change. Chapter 3, Sustainability, Public Policy and Business, describes the significant role of government and public policy in sustainability, including setting the rules, regulations and laws that define the market and market opportunities for sustainable business practice. After presenting a framework for understanding business engagement in sustainability and helping your students develop a core background of information on sustainable business seven case studies across the business disciplines illustrating business sustainability practices are presented. At the beginning of each case study chapter Learning Objectives are listed with major sustainable business points and principles that the case will illustrate and illuminate. Each case chapter includes listing of Key Takeaways, Key Terms and Exercises for students. In each case chapter, there are four main areas of focus: Context and motivating interest in sustainability for company; Description of the sustainable business practice and how it was implemented; Results in terms of changes in sales/revenues, costs, profits and competitive positioning from the sustainable business practice; Challenges and opportunities, and future considerations as a result of the company implementing the sustainable business practice.

    Subjects:
    Management
    Keywords:
    Business -- Environmental aspects Sustainable development Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Principles of Marketing

    Principles of Marketing

    Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"

    Subjects:
    Marketing
    Keywords:
    Marketing Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Sustainability, Innovation, and Entrepreneurship

    Sustainability, Innovation, and Entrepreneurship

    This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.

    Subjects:
    Management
    Keywords:
    Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
    Resource Type:
    e-book
     
  • Courseware 
    Green Supply Chain Management

    Green Supply Chain Management

    The half-semester graduate course in Green Supply Chain Management will focus on the fundamental strategies, tools and techniques required to analyze and design environmentally sustainable supply chain systems. Topics covered include: Closed-loop supply chains, reverse logistics systems, carbon footprinting, life-cycle analysis and supply chain sustainability strategy. Class sessions will combine presentations, case discussions and guest speakers. All students will work on a course-long team project that critically evaluates the environmental supply chain strategy of an industry or a publicly traded company. Grades will be based on class participation, case study assignments and the team project.

    Subjects:
    Logistics and Industrial and Systems Engineering
    Keywords:
    Business logistics Industrial management
    Resource Type:
    Courseware
     
  • Presentation 
    OntoNaviERP: Ontology-supported Navigation in ERP Software Documentation

    OntoNaviERP: Ontology-supported Navigation in ERP Software Documentation

    This video was recorded at 7th International Semantic Web Conference (ISWC), Karlsruhe 2008. The documentation of Enterprise Research Planning (ERP) systems is usually (1) extremely large and (2) combines various views from the business and the technical implementation perspective. Also, a very specific vocabulary has evolved, in particular in the SAP domain (e.g. SAP Solution Maps or SAP software module names). This vocabulary is not clearly mapped to business management terminology and concepts. It is a well-known problem in practice that searching in SAP ERP documentation is difficult, because it requires in-depth knowledge of a large and proprietary terminology. We propose to use ontologies and automatic annotation of such large HTML software documentation in order to improve the usability and accessibility, namely of ERP help files. In order to achieve that, we have developed an ontology and prototype for SAP ERP 6.0. Our approach integrates concepts and lexical resources from (1) business management terminology, (2) SAP business terminology, (3) SAP system terminology, and (4) Wordnet synsets. We use standard GATE/KIM technology to annotate SAP help documentation with respective references to our ontology. Eventually, our approach consolidates the knowledge contained in the SAP help functionality at a conceptual level. This allows users to express their queries using a terminology they are familiar with, e.g. referring to general management terms. Despite a widely automated ontology construction process and a simplistic annotation strategy with minimal human intervention, we experienced convincing results. For an average query linked to an action and a topic, our technology returns more than 3 relevant resources, while a naïve term-based search returns on average only about 0.2 relevant resources.

    Subjects:
    Computing, Data Science and Artificial Intelligence and Management
    Keywords:
    Software documentation Enterprise resource planning Ontologies (Information retrieval)
    Resource Type:
    Presentation
     
    OER