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Discipline
Hotel and Tourism Management
6
Subjects
Hotel, Travel and Tourism
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6
Refined Subjects
Marketing
3
Keywords
Hotel management
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6
Hospitality industry -- Management
2
Hospitality industry -- Marketing
2
Revenue management
2
Hospitality Industry -- Marketing
1
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Keywords
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Resource Type
MOOC
4
Others
1
e-journal
1
Creator / Instructor
Graf, Nicolas
2
O'Connor, Peter
2
Anderson, Chris
1
Cacot, Augustin
1
Carroll, Bill
1
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Creator / Instructors
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Affiliation
ESSEC Business School
1
Cornell University
1
ESSEC Business School
1
Ecole hôtelière de Lausanne
1
Hong Kong Polytechnic University
1
Year
2023
1
Language
English
5
Chinese
1
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
1
Related PolyU Courses
HTM2304 Marketing in Hospitality and Tourism
1
HTM3202 Financial Management in Hospitality and Tourism
1
HTM4324 Customer Relationship Management
1
HTM4337 Revenue Management
1
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Hotel management
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