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Discipline
Hotel and Tourism Management
121
Subjects
Hotel, Travel and Tourism
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121
Refined Subjects
Marketing
121
Management
1
Keywords
Hospitality industry -- Marketing
94
Hotels -- Marketing
82
Target marketing
24
Tourism -- Marketing
15
Restaurants -- Marketing
13
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Resource Type
Others
120
Video
1
Creator / Instructor
Lin, Pearl
121
Cao, Nicole
1
Chai, Xiao Xia
1
Chee, Wing Yan Olivia
1
Chen, Ai Man
1
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Affiliation
Hong Kong Polytechnic University
106
Year
2023
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121
Language
Chinese
106
English
34
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
121
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