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Results for: heritage tourism Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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"Hearing the Music of Gulangyu Island - Andaz Xiamen Hotel Music-themed Suite Promotion | GreatCase100

Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing Hospitality industry -- Marketing

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Others
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"Champion" Theme Promotion --Blossom Hill Inn Suzhou Tanhuafu | GreatCase100

The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Target marketing

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"Hearing the Music of Gulangyu Island - Andaz Xiamen Hotel Music-themed Suite Promotion | GreatCase100

"Champion" Theme Promotion --Blossom Hill Inn Suzhou Tanhuafu | GreatCase100

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