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Discipline
Hotel and Tourism Management
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1
Subjects
Marketing
1
Statistics and Research Methods
1
Keywords
Marketing research
1
Qualitative research
1
Resource Type
MOOC
1
Creator / Instructor
Berman, Susan
1
Affiliation
University of California, Davis
1
Language
English
1
Related PolyU Courses
HTM3205 Analysing and Interpreting Research
1
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Empirical Research Methods
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MOOC
Qualitative Research
go in-depth with qualitative market research methods, from design to implementation to analysis.
Course related:
HTM3205 Analysing and Interpreting Research
Subjects:
Statistics and Research Methods
and
Marketing
Keywords:
Marketing research
Qualitative research
Resource Type:
MOOC
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