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MOOC
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
- Subjects:
- Marketing and Statistics and Research Methods
- Keywords:
- Quantitative research Marketing research
- Resource Type:
- MOOC
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MOOC
In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Qualitative research -- Methodology Social sciences -- Research -- Methodology
- Resource Type:
- MOOC
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Video
Are you ready to learn hints, tips, and tricks to IBM SPSS Statistics that are not in typical SPSS training videos? Building on years of practical experience as a statistician doing academic research, Dr. Todd Daniel takes you deeper into SPSS skill building. Even if you are an experienced SPSS user, you will learn new ideas that will help you as a user. For beginning and intermediate students, you will leap ahead by learning techniques that benefit practical users. You will learn to customize SPSS, import data while cleaning it, best practices for categorical and scale data, the power of the Chart Builder, using syntax, and how to organize your output so you can use it better. This series began with SPSS for Beginners; now you can begin Diving Deeper into SPSS.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Statistics -- Data processing Statistics SPSS (Computer file)
- Resource Type:
- Video
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Video
This series assumes that you are brand new to SPSS. You will create a data set that you will use for all the following videos. When you finish all 8 videos, you will be comfortable in SPSS and ready to apply your skills in your statistics course.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Statistics Statistics -- Data processing SPSS (Computer file)
- Resource Type:
- Video
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Others
In this presentation, it explain three areas: (1) Law journals submission and ranking, (2) Information for submitting articles to law review & journal, and (3) Submission of law student articles for publication.
- Keywords:
- Law -- Periodicals Scholarly publishing Authorship Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
In this exercise, learners are required to find the statement that best describes the publications or the type of law review and journal and match them up.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
One may try to publish in the best law review or journal as much as possible for various reasons, such as getting a teaching job. Journals are normally ranked by rates of citation, prominence of authors,reputation, etc. In this presentation, there are various law review and journal lists, some provide ranking information. The ranking is based on the mechanism adopted by the respective system.
- Keywords:
- Law -- Periodicals Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
You have learned that it is necessary to evaluate legal information. And you have also learned some evaluation criteria. In this exercise, learners are required to match the legal information together.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Others
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Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on how to decide whether an idea or argument is strong and relevant to your research
- Keywords:
- Legal research
- Resource Type:
- Video
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Video
In the video, it explains the criteria to use to evaluate legal information.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video