Physicist Geoffrey West has found that simple, mathematical laws govern the properties of cities -- that wealth, crime rate, walking speed and many other aspects of a city can be deduced from a single number: the city's population. In this mind-bending talk from TEDGlobal he shows how it works and how similar laws hold for organisms and corporations.
Resource inequality is one of our greatest challenges, but it's not unique to humans. Like us, mycorrhizal fungi that live in plant and tree roots strategically trade, steal and withhold resources, displaying remarkable parallels to humans in their capacity to be opportunistic (and sometimes ruthless) -- all in the absence of cognition. In a mind-blowing talk, evolutionary biologist Toby Kiers shares what fungi networks and relationships reveal about human economies, and what they can tell us about inequality.
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
