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English
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e-book
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2018
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e-book
"Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change"--BC Campus website.
- Subjects:
- Communication
- Keywords:
- Textbooks Mass media culture
- Resource Type:
- e-book
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e-book
"This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments.This text is adapted from Business Communication for Success. This 2018 adaptation has significantly reduced the size and scope of the original publication and added Canadian examples. This open textbook is designed in 12 chapters featuring a spectrum of current and relevant Canadian business communication topics."--BC Campus website.
- Subjects:
- Communication and English Language
- Keywords:
- Business communication Textbooks
- Resource Type:
- e-book
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e-book
"No matter what your field is, having professional communication skills are essential to success in today's workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more."--BC Campus website.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
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e-book
The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
- Subjects:
- Journalism and Communication
- Keywords:
- Information literacy Textbooks
- Resource Type:
- e-book
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e-book
Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form. You can view the book's Review Statement for more information about reviewers and the review process. An Accessibility Assessment for this is book has also been prepared to see how this book meets accessibility standards.
- Subjects:
- Communication
- Keywords:
- Mass media -- Social aspects Mass media Textbooks Mass media -- Influence
- Resource Type:
- e-book
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e-book
The text provides an upper-level undergraduate introduction and explanation of the social and cognitive processes involved in human communication, focusing on how people create understanding.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book