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MOOC
Everyone wishes to know the future!
Although we do not have the magic crystal ball to show us the future, we have interviewed more than forty (40+) international industrialists, academics, and business leaders. They are experts in their area and the drivers behind the industry. Our guests will share their views of the future and potential of the fashion industry with you.
During the interviews, we focused on the following questions:
What are the current challenges?
What are the new main directions in the coming five to ten (5 – 10) years?
What kind of new technologies will become popular?
Will there be any new business models (new ways of doing business)?
What role can a government play?
Will there be any ideology that may bring a big impact?
We fully understand that learners may face the obstacle of terminology and background. We will introduce the background of the fashion supply chain first. Then, we take the learners to attend the interviews week by week, sector by sector. Most importantly, the course content is bilingual in Chinese and English. Learners will enjoy our learning supports.
Suitable for students, consumers, anyone who is interested or working in the fashion business.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Retail trade -- Management Clothing trade -- Management Business logistics
- Resource Type:
- MOOC
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Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fast Fashion, Slow Fashion, Green Fashion".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- Environmental aspects Fashion merchising
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fashion Retailing - Online or Offine?".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Electronic commerce Fashion merchising Retail trade
- Resource Type:
- Video
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Video
The textile and fashion industry is in troubled times. Hong Kong is no exception. Our traditional market, the US, while difficult since 2018, has been dire in the covid pandemic. The industry is in the mist of disruptive changes brought by technological revolutions, in particular digitalization, and the retreat of globalism. But troubles always come with opportunities. Dr Henry Tan will give an overview on the outlook of the industry and his view on where opportunities are knocking.
Event date: 25/02/2021
Speaker: Dr Henry Tan (CEO, Luen Thai Group Ltd)
Hosted by: Institute of Textiles and Clothing
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- China -- Hong Kong Clothing trade -- Technological innovations
- Resource Type:
- Video
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Video
Ms Shirley Chan, BBS, JP, Vice Chairman of YGM Trading Ltd. shared her insights on the trend of global fashion supply chain under the "New Normal".
Event date: 24/11/2020
Speaker: Ms Shirley Chan (Vice Chairman, YGM Trading Limited)
Facilitators: Dr Chris Lo (ITC), Dr Fan Di (ITC)
Hosted by: Institute of Textiles and Clothing
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade COVID-19 Pemic (2020-) Clothing trade -- Technological innovations
- Resource Type:
- Video
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MOOC
Gain the key skills to master one of digital marketing's most sought after skills, and learn how to apply your SEO knowledge in an overall digital marketing strategy. In this course, you will learn about: (1) The fundamentals of SEO (2) How to reach your target market (3) How to optimise your social media strategy (4) Content development and copywriting
- Course related:
- ITC2013M Fashion Marketing
- Subjects:
- Marketing and Fashion retailing and merchandising
- Keywords:
- Internet marketing Marketing Web search engines
- Resource Type:
- MOOC
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Courseware
Garment production is an area of skill under high demand. Saint Lucia is known for its artistry in costume making for carnival and creative garment designs for the event ‘Hot Couture’. Garment production is a viable field because clothing is a commodity that is needed by everyone year round. However, there is need for fashion designers to be more innovative in their designs. A course in garment production has the potential to foster designers’ creativity by augmenting designs that already exist or crafting new ones. Upcoming designers will be given the opportunity to be trained and certified which are added boosts to their competencies and chances for employment and entrepreneurship.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Dressmaking Clothing trade Sewing
- Resource Type:
- Courseware