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Discipline
Hotel and Tourism Management
126
Business
62
Refined Subjects
Marketing
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126
Keywords
Hospitality industry -- Marketing
94
Hotels -- Marketing
82
Target marketing
24
Tourism -- Marketing
15
Restaurants -- Marketing
13
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Keywords
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Resource Type
Others
121
MOOC
4
Video
1
Creator / Instructor
Lin, Pearl
122
Anderson, Chris
1
Cao, Nicole
1
Carroll, Bill
1
Chai, Xiao Xia
1
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
109
Cornell University
1
Ecole hôtelière de Lausanne
1
Year
2023
121
2018
2
Language
Chinese
107
English
39
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
122
Related PolyU Courses
HTM2304 Marketing in Hospitality and Tourism
1
HTM3202 Financial Management in Hospitality and Tourism
1
HTM4324 Customer Relationship Management
1
HTM4337 Revenue Management
1
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