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PolyU OER
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Discipline
Hotel and Tourism Management
64
Business
21
Engineering
1
Humanities
1
PolyU Distinguished Lectures
1
Refined Subjects
Marketing
40
Tourism
6
Human Resources
2
Technology and Innovation
2
Design
1
Leisure and Recreation
1
Management
1
Transportation
1
Keywords
Hospitality industry -- Marketing
23
Hotels -- Marketing
19
Hospitality industry
7
Target marketing
7
Branding (Marketing)
6
more
Keywords
»
Resource Type
Others
40
MOOC
11
Video
7
Courseware
3
e-book
2
more
Resource Types
»
Creator / Instructor
Lin, Pearl
37
Graf, Nicolas
2
O'Connor, Peter
2
Anderson, Chris
1
Ashmore, Jonathan
1
more
Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
26
ESSEC Business School
1
Cornell University
1
ESSEC Business School
1
Ecole hôtelière de Lausanne
1
more
Affiliations
»
Year
2023
34
2018
4
2006
2
2015
2
2017
2
more
Years
»
Language
English
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64
Chinese
20
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
35
HTM506 Managing Marketing in the Hotel and Tourism Industry
1
Related PolyU Courses
HTM2304 Marketing in Hospitality and Tourism
1
HTM3202 Financial Management in Hospitality and Tourism
1
HTM3207 Lodging and Accommodation Management
1
HTM3209 Attractions and Visitor Management
1
HTM4305 Food and Beverage Management
1
more
Related PolyU Courses
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