PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords Amusement parks -- Marketing Keywords Internet marketing Tags sim Cultural Tourism Festival Year 2023

Others

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.