Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Video

10 Things about Fashion Branding

An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.

Subjects:: Fashion retailing and merchandising
Keywords:: Bring (Marketing) Br name products
Resource Type:: Video

Video

A Designer's Innovative Approach to Branding, Storytelling and Experience Design

Jim Bull, Co-founder and chief creative officer of Moving Brands, discusses his own professional path. He was instrumental in developing an innovative approach to branding, storytelling and experience design. His deep understanding of how to create successful brands has enabled Moving Brands to help define internationally known brands such as Apple, Google, Nokia, Microsoft and Stella McCartney. In this dynamic lecture, he speaks about his 16 years of running a creative, global business—when to take risks, how to win work and why you need to pick a leader.

Subjects:: Advertising Design and Storytelling
Keywords:: Storytelling Bring (Marketing)
Resource Type:: Video

MOOC

Luxury Management

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry

Subjects:: Hotel, Travel and Tourism
Keywords:: Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
Resource Type:: MOOC

MOOC

Managing Marketing in the Hospitality and Tourism Industry

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry Tourism Marketing Bring (Marketing)
Resource Type:: MOOC

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in