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Case Study

Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?

Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.

Subjects:

Food and Beverage

Keywords:

China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing

Resource Type:

Case Study
Case Study

Establishing Strong Brand Presence: A Case of TamJai SamGor

TamJai SamGor, a popular Hong Kong noodle chain, is renowned for its spicy Mala Mixian, unique “TamJai Jie Jie” staff culture, and creative marketing campaigns. However, inconsistent food and service quality across branches risk undermining its strong brand identity, potentially leading to customer disappointment and reduced loyalty.

Subjects:

Food and Beverage

Keywords:

China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing

Resource Type:

Case Study
Case Study

Adapting to Changing Tastes: A Case of Tsui Wah Restaurant

Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share.

Subjects:

Food and Beverage

Keywords:

China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing

Resource Type:

Case Study

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Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?

Establishing Strong Brand Presence: A Case of TamJai SamGor

Adapting to Changing Tastes: A Case of Tsui Wah Restaurant

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