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Customer relations
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PDF Video Website
Welcome Designers!
In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do.
Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
- Keywords:
- Strategic planning Consumer satisfaction Customer relations
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- PDF, Video, and Website
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Others
In this learning activity you'll examine the difference between two types of interactions with customers, encounters and relationships.
- Subjects:
- Psychology and Social Sciences
- Keywords:
- Customer relations Social interaction
- Resource Type:
- Others