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Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.

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Hotel, Travel and Tourism and Marketing

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Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty

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Others

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Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

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