Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
Resource Type:: Others

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Taizhou Crowne Plaza Hotel | GreatCase100

This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
Resource Type:: Others

Others

The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
Resource Type:: Others

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Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

Taizhou Crowne Plaza Hotel | GreatCase100

The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

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