PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords Hospitality industry -- Marketing Keywords Video games -- Economic aspects Resource Type Others

Others

Hunan E-sports Hotel | GreatCase100

The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.