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e-book
Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license. What’s new? This version of the book, the Second Edition, improves upon the 2016 edition. Improvements include: - Correction of errata identified in the 2016 compilation and many minor improvements. - Renumbering of chapters and added front matter. - Addition of new content: the PESTEL model in Chapter 2, Qualtrax case study in Chapter 7, and substantive revision of Chapter 16 Hospitality and Tourism. - Addition of desktop and mobile friendly navigation features and interactive self-quizzing (Pressbooks version only). - Addition of links to related external videos. - Addition of a low-resolution version. - Addition of accessibility features. Accessible PDFs: Figures now include alternative text (AltText) which enables access by users of screen reader software. - Broader format availability: PDF, epub, mobi, html, PressbooksXML, and OpenDocument (ODF) which is unformatted text editable with MSWord. - Addition of a feedback form for reporting errata - Addition of a faculty listserv and sharing portal. - Errata and corrections made to the Pressbooks version. No changes made to other formats. Features of the book. Each chapter lists learning objectives at the beginning of the chapter and key takeaways at the end of the chapter. The Pressbooks version of this book also includes interactive self-quizzing. Editable files are available in HTML, Open Document, PressBooks XML, ePub, MOBI, and PDF. Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons. A testbank is now available by request for this book. The testbank is available to any instructor who has adopted Fundamentals of Business in their course.
- Subjects:
- Management
- Keywords:
- Business Industrial management Textbooks
- Resource Type:
- e-book
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e-book
This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.
- Subjects:
- Management
- Keywords:
- Management -- Employee participation Industrial management Textbooks
- Resource Type:
- e-book
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e-book
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
- Subjects:
- Management
- Keywords:
- Business Small business -- Management Industrial management Textbooks
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- e-book
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e-book
Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.
- Keywords:
- Barrier-free design Industrial management Textbooks Accessible Web sites for people with disabilities
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- e-book
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e-book
The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
- Subjects:
- Marketing
- Keywords:
- Forest products -- Marketing Industrial management Textbooks
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- e-book
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e-journal
In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Agriculture Sciences
Environmental Sciences
Social Sciences
Computer Science
- Subjects:
- Marketing, Finance, Environmental Sciences, Economics, Computing, Accounting, Management, and E-Commerce
- Keywords:
- Electronic commerce Marketing Periodicals Industrial management Agriculture Computer science Management Economics Social sciences Environmental sciences Information technology Accounting Finance
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- e-journal
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e-journal
In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Biomedical & Life Science
Business & Economics
Chemistry & Materials Science
Computer Science & Communication
Earth & Environmental Science
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Science & Humanities
- Subjects:
- Health Sciences, Environmental Sciences, Physics, Economics, Chemistry, Computing, Mathematics and Statistics, and Biology
- Keywords:
- Science Periodicals Industrial management Computer science Physics Mathematics Life sciences Economics Technology Chemistry Social sciences Environmental sciences Engineering Materials science Medicine
- Resource Type:
- e-journal
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e-journal
Maxwell Scientific Publication Corp. operates as an independent science and technology publisher with a global reputation for quality products and services to contribute to the advancement of research knowledge. In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Agricultural Sciences
Business Management & Economics Computer & Information Technology
Engineering
Food Science and Technology
Mathematics
Medicines
Social Sciences
- Subjects:
- Health Sciences, Environmental Sciences, Physics, Economics, Chemistry, Computing, Mathematics and Statistics, Biology, Management, Medicine, and Food Science
- Keywords:
- Statistics Science Periodicals Industrial management Food science Agriculture Fisheries Medicine Mathematics Life sciences Economics Technology Dairying Social sciences Environmental sciences Engineering Aquatic sciences Information technology Food industry trade
- Resource Type:
- e-journal
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e-journal
In this journal platform, you can find the articles which published under the Creative Commons Attribution-NonCommercial 4.0 International License. The journal covers a various disciplines, including:
Biomedical & Life Sciences
Business & Management
Chemistry & Material Science
Computer & Communications
Earth & Environmental Science
Engineering
Humanities
Physics & Mathematics
Social Sciences
- Subjects:
- Management, Physics, Chemistry, Computing, Mathematics and Statistics, Biology, and Environmental Sciences
- Keywords:
- Industrial management Computer science Management Physics Mathematics Social Sciences Chemistry Engineering Environmental sciences Humanities Biology
- Resource Type:
- e-journal
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Video
Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.
- Keywords:
- Africa Business enterprises Industrial management
- Resource Type:
- Video
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Video
Business management in China is changing, says consultant Fang Ruan. Learn how Chinese entrepreneurs -- long guided by Confucianism's emphasis on authority and regulation -- are now looking to Taoist philosophy for a new, dynamic leadership style that believes things spontaneously transform and naturally achieve perfection when they're supported, not controlled.
- Subjects:
- Management
- Keywords:
- Business enterprises Philosophy Confucian China Industrial management
- Resource Type:
- Video
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Video
As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.
- Subjects:
- Management
- Keywords:
- Sustainable development Organizational change Industrial management
- Resource Type:
- Video
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Video
Many African countries are poor for a simple reason, says entrepreneur Magatte Wade: governments have created far too many obstacles to starting and running a business. In this passionate talk, Wade breaks down the challenges of doing business on the continent and offers some solutions of her own -- while calling on leaders to do their part, too.
- Subjects:
- Management
- Keywords:
- Africa Entrepreneurship Industrial management
- Resource Type:
- Video
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Video
Small businesses in the US are failing at an alarming rate. Nearly half close their doors by year 5, and 70% fail by year 10. The main reason? They run out of money. Compare that to small businesses in Ecuador and Guatemala that have a nearly 100% loan repayment rate with 85% of borrowers going on to expand their business. What's the secret to their success? Business strategist Ruchi Shah shares a community-based solution that every small business can learn from.
- Subjects:
- Management
- Keywords:
- Small business Industrial management
- Resource Type:
- Video
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Video
Villy Wang is in the business of rewriting stereotypes, empowering youth of color to take back their narratives through storytelling. In this moving talk, Wang explains how she developed a program to train kids in filmmaking so they can create new, authentic stories and break the cycle of bias perpetuated in media.
- Subjects:
- Management
- Keywords:
- Motion pictures -- Production direction Racism Industrial management
- Resource Type:
- Video
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Video
Dissenters are often dismissed as disruptive, disrespectful and annoying. But when it comes to business, challenging the status quo can bring much needed change to any organization. Andrew Millar defends the dissenters of the world, arguing that these stalwarts are arguing out of compassion with an aim to improve ideas. In this impassioned talk, Millar shares lessons that any company or loyal objector can use to work strengthen their organization.
- Subjects:
- Management
- Keywords:
- Leadership Industrial management Business communication
- Resource Type:
- Video
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Video
If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
- Subjects:
- Management
- Keywords:
- Success in business Leadership Industrial management
- Resource Type:
- Video
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Video
When you think "global company," what do you imagine? A massive conglomerate? A far-reaching tech corporation? Scott Szwast reveals that our image of the global business is wrong – 98% of US exporters are in fact companies with less than fifty employees. And yet, this only includes 1% of all US businesses. He explains why so many companies hesitate to leap across the border - and why they need to make the jump.
- Subjects:
- Management
- Keywords:
- International business enterprises Industrial management
- Resource Type:
- Video
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Video
At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
- Subjects:
- Management and Marketing
- Keywords:
- Leadership Sustainable development Business -- Environmental aspects Industrial management
- Resource Type:
- Video
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Video
We know the negative images of Africa -- famine and disease, conflict and corruption. But, says Ngozi Okonjo-Iweala, there's another, less-told story happening in many African nations: one of reform, economic growth and business opportunity.
- Keywords:
- Businesswomen Africa Business enterprises Industrial management
- Resource Type:
- Video
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