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e-book
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
- Subjects:
- English Language
- Keywords:
- Business writing Business communication Textbooks
- Resource Type:
- e-book
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e-book
Writing in College is designed for students who have largely mastered high-school level conventions of formal academic writing and are now moving beyond the five-paragraph essay to more advanced engagement with text. It is well suited to composition courses or first-year seminars and valuable as a supplemental or recommended text in other writing-intensive classes. It provides a friendly, down-to-earth introduction to professors' goals and expectations, demystifying the norms of the academy and how they shape college writing assignments. Each of the nine chapters can be read separately, and each includes suggested exercises to bring the main messages to life. Students will find in Writing in College a warm invitation to join the academic community as novice scholars and to approach writing as a meaningful medium of thought and communication. With concise discussions, clear multidisciplinary examples, and empathy for the challenges of student life, Guptill conveys a welcoming tone. In addition, each chapter includes Student Voices: peer-to-peer wisdom from real SUNY Brockport students about their strategies for and experiences with college writing. While there are many affordable writing guides available, most focus only on sentence-level issues or, conversely, a broad introduction to making the transition. Writing In College, in contrast, provides both a coherent frame for approaching writing assignments and indispensable advice for effective organization and expression.
- Subjects:
- English Language
- Keywords:
- English language--Composition exercises Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This World Regional Geography textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism. Within this framework, the textbook takes a regional approach to globalization and world geography, as each chapter focuses on one subject or region. The first unit covers the basic concepts of location, the environment, and global economic dynamics. Then, these basic concepts, theories, and principles are presented for each region on a chapter-by-chapter basis. The basic concepts are covered using real world examples to provide purpose and relevance for the students. And each lesson begins with learning objectives and ends with key takeaways to stimulate critical thinking about each topic or region. Basic spatial concepts are also tracked throughout the text to connect ideas and apply concepts to every region of the world. Special sections on relevant topics are also distributed throughout the book. With each chapter focused on one region, the textbook provides professors with some course management and flexibility. The text is also brief enough to provide additional flexibility if professors want to include specialized information from outside sources. World Regional Geography: People, Places and Globalization provides students with a working knowledge of world geography in an easy-to-read format. Basic geographic concepts of world places are presented in concise chapters, and each chapter provides a foundational framework for understanding the development patterns of world regions. See for yourself and take a look at the book today!
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e-book
Rather than present students with a broad, novice-level introduction to geography, emphasizing places and vocabulary terms, this text approaches geography as experts understand the discipline, focusing on connections and an in-depth understanding of core themes. This thematic approach, informed by pedagogical research, provides students with an introduction to thinking geographically. Instead of repeating the same several themes each chapter, this text emphasizes depth over breadth by arranging each chapter around a central theme and then exploring that theme in detail as it applies to the particular region. In addition, while chapters are designed to stand alone and be rearranged or eliminated at the instructor's discretion, the theme of globalization and inequality unites all of the regions discussed. This core focus enables students to draw connections between regions and to better understand the interconnectedness of our world. Furthermore, the focus on both globalization and inequality helps demonstrate the real-world application of the concepts discussed. Colonialism, for instance, rather than a historical relict, becomes a force that has shaped geography and informs social justice. This thematic approach is also intended to facilitate active learning and would be suitable for a flipped or team-based learning-style course since it more easily integrates case studies and higher-order thinking than the traditional model. Each chapter begins with a list of learning objectives. This text was written with the backward course design model in mind and the content of each chapter was structured around these learning objectives. Because of this backward design focus, the length of each chapter is considerably shorter than most traditional textbooks. The intention is for the instructor to supplement the text with problems, case studies, and news articles and to use the text as a springboard for discussing deeper issues. The chapters are written in an accessible style, often addressing the student directly, and the author's voice has intentionally tried to remain present in the text. Following the Washington Post's gender-inclusive style guide, the singular they is intentionally used throughout the text. Rhetorical questions are also used to help students reflect on concepts and to encourage them to dig deeper and consider concepts from different perspectives.
- Subjects:
- Geography
- Keywords:
- Human geography Geography Textbooks
- Resource Type:
- e-book
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e-book
World History: Cultures, States, and Societies to 1500 offers a comprehensive introduction to the history of humankind from prehistory to 1500. Authored by six USG faculty members with advance degrees in History, this textbook offers up-to-date original scholarship. It covers such cultures, states, and societies as Ancient Mesopotamia, Ancient Israel, Dynastic Egypt, India's Classical Age, the Dynasties of China, Archaic Greece, the Roman Empire, Islam, Medieval Africa, the Americas, and the Khanates of Central Asia.It includes 350 high-quality images and maps, chronologies, and learning questions to help guide student learning. Its digital nature allows students to follow links to applicable sources and videos, expanding their educational experience beyond the textbook. It provides a new and free alternative to traditional textbooks, making World History an invaluable resource in our modern age of technology and advancement.
- Subjects:
- Cultural Studies and History
- Keywords:
- History Ancient Religions Civilization Medieval Textbooks
- Resource Type:
- e-book
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e-book
"University Success has a student-friendly format arranged to help you develop the essential skills and provide the information you need to succeed in university. This is not a textbook full of theory and extensive detail that merely discusses student success
- Keywords:
- Textbooks Life skills
- Resource Type:
- e-book
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e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
This trigonometry textbook is different than other trigonometry books in that it is free to download, and the reader is expected to do more than read the book and is expected to study the material in the book by working out examples rather than just reading about them. So this book is not just about mathematical content but is also about the process of learning and doing mathematics. That is, this book is designed not to be just casually read but rather to be engaged. Since this can be a difficult task, there are several features of the book designed to assist students in this endeavor. In particular, most sections of the book start with a beginning activity that review prior mathematical work that is necessary for the new section or introduce new concepts and definitions that will be used later in that section. Each section also contains several progress checks that are short exercises or activities designed to help readers determine if they are understanding the material. In addition, the text contains links to several interactive Geogebra applets or worksheets. These applets are usually part of a beginning activity or a progress check and are intended to be used as part of the textbook.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Precalculus Trigonometry Textbooks
- Resource Type:
- e-book
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e-book
This is the third edition of Torts: Cases, Principles, and Institutions, a casebook for a one-semester torts course that carves out a distinctive niche in the field by focusing on the institutions and sociology of American tort law. The book retains many of the familiar features of the traditional casebook, including many of the classic cases. Like the best casebooks, it seeks to survey the theoretical principles underlying those cases. But it aims to supplement the cases and principles with editorial notes that focus students' attention on the institutional features of our tort system, including features such as the pervasiveness of settlements, the significance of the market, the role of the plaintiff's bar, the importance of private insurance, the contingency fee, and the jury. These institutional arrangements are what make American tort law distinctive. They are how the substantive doctrines of tort law are translated into the practice of torts lawyers. And they are sociologically fascinating in their own right. TCPI integrates the institutional materials into the cases and notes rather than segregate them into separate sections of their own. It does so because its aim is not to teach the details of any one institution, such as the mechanics of the law of subrogation or workers' compensation. Few one-semester torts classes can take up so much material. Instead, the book integrates the institutional material into the main text to draw general lessons about the massive, sprawling systems of private administration that American law has created under the umbrella of our torts system.
- Keywords:
- United States Torts Textbooks
- Resource Type:
- e-book
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e-book
Plain-spoken and convivial, this casebook makes a deliberate effort to explain the law, rather than to provide a mere compilation of readings and questions. Simple concepts are presented simply. Complex concepts are broken down and accompanied by examples and problems. By being clear and straightforward, the casebook aims to quickly get students to the point where they can navigate regions of gray and build nuanced arguments. The book is written from the conviction that when students stop to puzzle over something, it should be because the law itself puzzles, not because the book obfuscates. Students describe the book as easy to read. A key aim is context, with explanations of how pieces of doctrine fit into the bigger picture. There is also a continual effort to plug doctrine into the real world of practice, getting students to think about litigation strategy and tactics. Another key feature is a high-degree of organization. Doctrine is explained upfront, independent of and before the cases. After the cases, there is no notes-and-questions mishmash. Historical notes, check-your-understanding questions, questions to ponder, and problems are all separately labeled as such. The readings are rich with variety. The classic cases are here, of course. But there are also atypical readings that allow students to see tort law from different perspectives, including an opening statement, a closing argument, administrative-enforcement letters, an excerpt from a novel, and an opinion on tribal law from a Navajo court. Many selections are also startlingly modern, with facts involving texting-and-driving, alcoholic energy drinks, Facebook libel, suddenly accelerating Toyotas, and the misery of a six-hour tarmac delay. Please note that the publisher requires you to login to access and download the textbooks.
- Keywords:
- United States Torts Textbooks
- Resource Type:
- e-book