Search Constraints
Number of results to display per page
Results for:
Keywords
Textbooks
Remove constraint Keywords: Textbooks
Resource Type
e-book
Remove constraint Resource Type: e-book
Search Results
-
e-book
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life. The authors recognize that the sheer volume of information to be covered in a LEB course makes it one of the more challenging courses for the business undergraduate. Not only do typical LEB texts read like the first year curriculum at law school, but also the LEB course is grounded in the humanities, which can make the subject even more demanding for students who are also taking statistics, economics, finance, and accounting. Each chapter contains not only substantive law, but also illustrative videos, interactive exercises for hands-on learning, and discussion questions for critical thought. Additionally, each chapter presents ”A Question of Ethics“ section, which contains real world ethical dilemmas relevant to the topic under study. These videos, exercises, discussion questions, and ethics sections all provide opportunities for students to apply concepts that they are learning in the context of relevant LEB topics that shape or restrain actual decision-makers' actions. It's real world practice in the safety of the classroom environment. Lau & Johnson's The Legal and Ethical Environment of Business is a textbook that students will enjoy reading. This will encourage them to come to class prepared, and free you to teach the kind of course you want to teach. Request a desk copy and see for yourself.
- Subjects:
- Law and Legislation and Business Ethics
- Keywords:
- Business ethics Commercial law United States Textbooks
- Resource Type:
- e-book
-
e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"
-
e-book
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course. The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message. This textbook has been used in classes at:Arizona Western College, Hostos Community College, Virginia State University, Truckee Meadows Community College, San Jose State University, Concordia University - Irvine, University New Brunswick - Fredericton, Cerritos College, University of Houston - Downtown, Flat World Knowledge University, A-C Central High School, University of The People, Truckee Meadows Community College, Danville Community High School
- Subjects:
- English Language
- Keywords:
- Business writing English language -- Business English Business communication Textbooks
- Resource Type:
- e-book
-
e-book
Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is designed to be accessible, pragmatic, and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices, and guide policy. From the melting of the polar ice caps to privacy issues associated with mapping, this book provides a gentle, yet substantive, introduction to the use and application of digital maps, mapping, and GIS.
In today's world, learning involves knowing how and where to search for information. In some respects, knowing where to look for answers and information is arguably just as important as the knowledge itself. Because Essentials of Geographic Information Systems is concise, focused, and directed, readers are encouraged to search for supplementary information and to follow up on specific topics of interest on their own when necessary. Essentials of Geographic Information Systems provides the foundations for learning GIS, but readers are encouraged to construct their own individual frameworks of GIS knowledge. The benefits of this approach are two-fold. First, it promotes active learning through research. Second, it facilitates flexible and selective learning—that is, what is learned is a function of individual needs and interest.
Since GIS and related geospatial and navigation technology change so rapidly, a flexible and dynamic text is necessary in order to stay current and relevant. Though essential concepts in GIS tend to remain constant, the situations, applications, and examples of GIS are fluid and dynamic. Though this book is intended for use in introductory GIS courses, Essentials of Geographic Information Systems will also appeal to the large number of certificate, professional, extension, and online programs in GIS that are available today. In addition to providing readers with the tools necessary to carry out spatial analyses, Essentials of Geographic Information Systems outlines valuable cartographic guidelines for maximizing the visual impact of your maps. The book also describes effective GIS project management solutions that commonly arise in the modern workplace.
- Subjects:
- Land Surveying and Geo-Informatics and Computing
- Keywords:
- Geographic information systems Textbooks
- Resource Type:
- e-book
-
e-book
Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace. This text also provides practical applications of theory relevant to today's workplace. You won't find discussions about “posting vacancies on a job board” or “sending memos.” In the real world, HRM leverages technology in every aspect of the job—from online training modules to technology for better managing flex-time workers and telecommuters. Consider how most companies have gone “paperless” with pay stubs by using software. While such technology has made HRM easier, it has also created a new set of challenges. For example, how does a manager actually implement a new pay system? Therefore, it's important for students to understand what kinds of platforms exist in today's workplace to enhance their effectiveness as future managers. The conversational style of Human Resource Management engages students, while the academic rigor of its content provides them with the tools that any manager needs—whether they work in HR or a different department. PLUS it offers an array of supplements that gives them practice creating real HR documents and role-playing real HR scenarios. Add value to your students' education, enhance the relevance of your curriculum, and make your students more employable by adopting this book for your HRM class. Read it now online today!
- Subjects:
- Management
- Keywords:
- Personnel management Textbooks
- Resource Type:
- e-book
-
e-book
This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.
- Subjects:
- Business Information Technology
- Keywords:
- Textbooks Microsoft Excel (Computer file)
- Resource Type:
- e-book
-
e-book
International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats). The textbook is organized in 5 Sections: Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities. Section 2 develops student knowledge about key facets of the global business environment, while Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment. Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing, provide lenses for identifying and capitalizing on entrepreneurial opportunities, and Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives, each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions. In addition, each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards, so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. Request a desk copy of Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World to experience its current and progressive look at International Business for yourself.
- Subjects:
- Management and International Trade
- Keywords:
- Strategic planning International business enterprises -- Study teaching Textbooks
- Resource Type:
- e-book
-
e-book
The Little Book of Semaphores is a free (in both senses of the word) textbook that introduces the principles of synchronization for concurrent programming. In most computer science curricula, synchronization is a module in an Operating Systems class. OS textbooks present a standard set of problems with a standard set of solutions, but most students don't get a good understanding of the material or the ability to solve similar problems. The approach of this book is to identify patterns that are useful for a variety of synchronization problems and then show how they can be assembled into solutions. After each problem, the book offers a hint before showing a solution, giving students a better chance of discovering solutions on their own. The book covers the classical problems, including "Readers-writers," "Producer-consumer", and "Dining Philosophers." In addition, it collects a number of not-so-classical problems, some written by the author and some by other teachers and textbook writers. Readers are invited to create and submit new problems.
- Subjects:
- Computing
- Keywords:
- Computer programming Operating systems (Computers) Textbooks
- Resource Type:
- e-book
-
e-book
With “Sustainability: A Comprehensive Foundation”, first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowledge – including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is the product of multiple authors drawn from the diverse faculty of the University of Illinois: each chapter is written by a recognized expert in the field. This text is designed to introduce the reader to the essential concepts of sustainability. This subject is of vital importance seeking as it does to uncover the principles of the long-term welfare of all the peoples of the planet but is only peripherally served by existing college textbooks. The content is intended to be useful for both a broad-based introductory class on sustainability and as a useful supplement to specialist courses which wish to review the sustainability dimensions of their areas of study. By covering a wide range of topics with a uniformity of style, and by including glossaries, review questions, case studies, and links to further resources, the text has sufficient range to perform as the core resource for a semester course. Students who cover the material in the book will be conversant in the language and concepts of sustainability, and will be equipped for further study in sustainable planning, policy, economics, climate, ecology, infrastructure, and more. Furthermore, the modular design allows individual chapters and sections to be easily appropriated without the purchase of a whole new text. This allows educators to easily bring sustainability concepts, references, and case studies into their area of study. This appropriation works particularly well as the text is free downloadable to anyone who wishes to use it. Furthermore, readers are encouraged to work with the text. Provided there is attribution to the source, users can adapt, add to, revise and republish the text to meet their own needs. Because sustainability is a cross-disciplinary field of study, producing this text has required the bringing together over twenty experts from a variety of fields. This enables us to cover all of the foundational components of sustainability: understanding our motivations requires the humanities, measuring the challenges of sustainability requires knowledge of the sciences (both natural and social), and building solutions requires technical insight into systems (such as provided by engineering, planning, and management). Readers accustomed to textbooks that present material in a unitary voice might be surprised to find in this one statements that do not always agree. Here, for example, cautious claims about climate change stand beside sweeping pronouncements predicting future social upheaval engendered by a warming world. And a chapter that includes market-based solutions to environmental problems coexists with others that call for increased government control. Such diversity of thought characterizes many of the fields of inquiry represented in the book; by including it, we invite users to engage in the sort of critical thinking a serious study of sustainability requires. It is our sincerest hope that this work is shared freely and widely, as we all struggle to understand and solve the enormous environmental challenges of our time.
- Keywords:
- Sustainability Textbooks
- Resource Type:
- e-book
-
e-book
This is Volume 2 in a three volume series written for Contracts Law. Its orginal title was "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.
- Subjects:
- Law and Legislation
- Keywords:
- Contracts United States Law Textbooks
- Resource Type:
- e-book