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e-book
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
- Subjects:
- English Language
- Keywords:
- Business writing Business communication Textbooks
- Resource Type:
- e-book
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e-book
Writing in College is designed for students who have largely mastered high-school level conventions of formal academic writing and are now moving beyond the five-paragraph essay to more advanced engagement with text. It is well suited to composition courses or first-year seminars and valuable as a supplemental or recommended text in other writing-intensive classes. It provides a friendly, down-to-earth introduction to professors' goals and expectations, demystifying the norms of the academy and how they shape college writing assignments. Each of the nine chapters can be read separately, and each includes suggested exercises to bring the main messages to life. Students will find in Writing in College a warm invitation to join the academic community as novice scholars and to approach writing as a meaningful medium of thought and communication. With concise discussions, clear multidisciplinary examples, and empathy for the challenges of student life, Guptill conveys a welcoming tone. In addition, each chapter includes Student Voices: peer-to-peer wisdom from real SUNY Brockport students about their strategies for and experiences with college writing. While there are many affordable writing guides available, most focus only on sentence-level issues or, conversely, a broad introduction to making the transition. Writing In College, in contrast, provides both a coherent frame for approaching writing assignments and indispensable advice for effective organization and expression.
- Subjects:
- English Language
- Keywords:
- English language--Composition exercises Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This World Regional Geography textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism. Within this framework, the textbook takes a regional approach to globalization and world geography, as each chapter focuses on one subject or region. The first unit covers the basic concepts of location, the environment, and global economic dynamics. Then, these basic concepts, theories, and principles are presented for each region on a chapter-by-chapter basis. The basic concepts are covered using real world examples to provide purpose and relevance for the students. And each lesson begins with learning objectives and ends with key takeaways to stimulate critical thinking about each topic or region. Basic spatial concepts are also tracked throughout the text to connect ideas and apply concepts to every region of the world. Special sections on relevant topics are also distributed throughout the book. With each chapter focused on one region, the textbook provides professors with some course management and flexibility. The text is also brief enough to provide additional flexibility if professors want to include specialized information from outside sources. World Regional Geography: People, Places and Globalization provides students with a working knowledge of world geography in an easy-to-read format. Basic geographic concepts of world places are presented in concise chapters, and each chapter provides a foundational framework for understanding the development patterns of world regions. See for yourself and take a look at the book today!
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e-book
Rather than present students with a broad, novice-level introduction to geography, emphasizing places and vocabulary terms, this text approaches geography as experts understand the discipline, focusing on connections and an in-depth understanding of core themes. This thematic approach, informed by pedagogical research, provides students with an introduction to thinking geographically. Instead of repeating the same several themes each chapter, this text emphasizes depth over breadth by arranging each chapter around a central theme and then exploring that theme in detail as it applies to the particular region. In addition, while chapters are designed to stand alone and be rearranged or eliminated at the instructor's discretion, the theme of globalization and inequality unites all of the regions discussed. This core focus enables students to draw connections between regions and to better understand the interconnectedness of our world. Furthermore, the focus on both globalization and inequality helps demonstrate the real-world application of the concepts discussed. Colonialism, for instance, rather than a historical relict, becomes a force that has shaped geography and informs social justice. This thematic approach is also intended to facilitate active learning and would be suitable for a flipped or team-based learning-style course since it more easily integrates case studies and higher-order thinking than the traditional model. Each chapter begins with a list of learning objectives. This text was written with the backward course design model in mind and the content of each chapter was structured around these learning objectives. Because of this backward design focus, the length of each chapter is considerably shorter than most traditional textbooks. The intention is for the instructor to supplement the text with problems, case studies, and news articles and to use the text as a springboard for discussing deeper issues. The chapters are written in an accessible style, often addressing the student directly, and the author's voice has intentionally tried to remain present in the text. Following the Washington Post's gender-inclusive style guide, the singular they is intentionally used throughout the text. Rhetorical questions are also used to help students reflect on concepts and to encourage them to dig deeper and consider concepts from different perspectives.
- Subjects:
- Geography
- Keywords:
- Human geography Geography Textbooks
- Resource Type:
- e-book
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e-book
World History: Cultures, States, and Societies to 1500 offers a comprehensive introduction to the history of humankind from prehistory to 1500. Authored by six USG faculty members with advance degrees in History, this textbook offers up-to-date original scholarship. It covers such cultures, states, and societies as Ancient Mesopotamia, Ancient Israel, Dynastic Egypt, India's Classical Age, the Dynasties of China, Archaic Greece, the Roman Empire, Islam, Medieval Africa, the Americas, and the Khanates of Central Asia.It includes 350 high-quality images and maps, chronologies, and learning questions to help guide student learning. Its digital nature allows students to follow links to applicable sources and videos, expanding their educational experience beyond the textbook. It provides a new and free alternative to traditional textbooks, making World History an invaluable resource in our modern age of technology and advancement.
- Subjects:
- Cultural Studies and History
- Keywords:
- History Ancient Religions Civilization Medieval Textbooks
- Resource Type:
- e-book
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e-book
"University Success has a student-friendly format arranged to help you develop the essential skills and provide the information you need to succeed in university. This is not a textbook full of theory and extensive detail that merely discusses student success
- Keywords:
- Textbooks Life skills
- Resource Type:
- e-book
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e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
This trigonometry textbook is different than other trigonometry books in that it is free to download, and the reader is expected to do more than read the book and is expected to study the material in the book by working out examples rather than just reading about them. So this book is not just about mathematical content but is also about the process of learning and doing mathematics. That is, this book is designed not to be just casually read but rather to be engaged. Since this can be a difficult task, there are several features of the book designed to assist students in this endeavor. In particular, most sections of the book start with a beginning activity that review prior mathematical work that is necessary for the new section or introduce new concepts and definitions that will be used later in that section. Each section also contains several progress checks that are short exercises or activities designed to help readers determine if they are understanding the material. In addition, the text contains links to several interactive Geogebra applets or worksheets. These applets are usually part of a beginning activity or a progress check and are intended to be used as part of the textbook.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Precalculus Trigonometry Textbooks
- Resource Type:
- e-book
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e-book
This is the third edition of Torts: Cases, Principles, and Institutions, a casebook for a one-semester torts course that carves out a distinctive niche in the field by focusing on the institutions and sociology of American tort law. The book retains many of the familiar features of the traditional casebook, including many of the classic cases. Like the best casebooks, it seeks to survey the theoretical principles underlying those cases. But it aims to supplement the cases and principles with editorial notes that focus students' attention on the institutional features of our tort system, including features such as the pervasiveness of settlements, the significance of the market, the role of the plaintiff's bar, the importance of private insurance, the contingency fee, and the jury. These institutional arrangements are what make American tort law distinctive. They are how the substantive doctrines of tort law are translated into the practice of torts lawyers. And they are sociologically fascinating in their own right. TCPI integrates the institutional materials into the cases and notes rather than segregate them into separate sections of their own. It does so because its aim is not to teach the details of any one institution, such as the mechanics of the law of subrogation or workers' compensation. Few one-semester torts classes can take up so much material. Instead, the book integrates the institutional material into the main text to draw general lessons about the massive, sprawling systems of private administration that American law has created under the umbrella of our torts system.
- Keywords:
- United States Torts Textbooks
- Resource Type:
- e-book
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e-book
Plain-spoken and convivial, this casebook makes a deliberate effort to explain the law, rather than to provide a mere compilation of readings and questions. Simple concepts are presented simply. Complex concepts are broken down and accompanied by examples and problems. By being clear and straightforward, the casebook aims to quickly get students to the point where they can navigate regions of gray and build nuanced arguments. The book is written from the conviction that when students stop to puzzle over something, it should be because the law itself puzzles, not because the book obfuscates. Students describe the book as easy to read. A key aim is context, with explanations of how pieces of doctrine fit into the bigger picture. There is also a continual effort to plug doctrine into the real world of practice, getting students to think about litigation strategy and tactics. Another key feature is a high-degree of organization. Doctrine is explained upfront, independent of and before the cases. After the cases, there is no notes-and-questions mishmash. Historical notes, check-your-understanding questions, questions to ponder, and problems are all separately labeled as such. The readings are rich with variety. The classic cases are here, of course. But there are also atypical readings that allow students to see tort law from different perspectives, including an opening statement, a closing argument, administrative-enforcement letters, an excerpt from a novel, and an opinion on tribal law from a Navajo court. Many selections are also startlingly modern, with facts involving texting-and-driving, alcoholic energy drinks, Facebook libel, suddenly accelerating Toyotas, and the misery of a six-hour tarmac delay. Please note that the publisher requires you to login to access and download the textbooks.
- Keywords:
- United States Torts Textbooks
- Resource Type:
- e-book
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e-book
Plain-spoken and convivial, this casebook makes a deliberate effort to explain the law, rather than to provide a mere compilation of readings and questions. Simple concepts are presented simply. Complex concepts are broken down and accompanied by examples and problems. By being clear and straightforward, the casebook aims to quickly get students to the point where they can navigate regions of gray and build nuanced arguments. The book is written from the conviction that when students stop to puzzle over something, it should be because the law itself puzzles, not because the book obfuscates. Students describe the book as easy to read. A key aim is context, with explanations of how pieces of doctrine fit into the bigger picture. There is also a continual effort to plug doctrine into the real world of practice, getting students to think about litigation strategy and tactics. Another key feature is a high-degree of organization. Doctrine is explained upfront, independent of and before the cases. After the cases, there is no notes-and-questions mishmash. Historical notes, check-your-understanding questions, questions to ponder, and problems are all separately labeled as such. The readings are rich with variety. The classic cases are here, of course. But there are also atypical readings that allow students to see tort law from different perspectives, including an opening statement, a closing argument, administrative-enforcement letters, an excerpt from a novel, and an opinion on tribal law from a Navajo court. Many selections are also startlingly modern, with facts involving texting-and-driving, alcoholic energy drinks, Facebook libel, suddenly accelerating Toyotas, and the misery of a six-hour tarmac delay.
- Keywords:
- United States Torts Textbooks
- Resource Type:
- e-book
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e-book
This textbook presents core concepts common to introductory social psychology courses. The 8 units include 27 modules covering key social psych topics such as research methods, group processes, social influence, and relationships. This book can be modified: feel free to add or remove modules to better suit your specific needs. Each module in this book is accompanied by instructor's manual, PowerPoint presentation, test items, adaptive student quiz, and reading anticipation guide.Please note that the publisher requires you to login to access and download the textbooks.
- Subjects:
- Psychology
- Keywords:
- Social psychology Psychology Textbooks
- Resource Type:
- e-book
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e-book
Data structures and algorithms are among the most important inventions of the last 50 years, and they are fundamental tools software engineers need to know. But in my opinion, most of the books on these topics are too theoretical, too big, and too bottom-up: Too theoretical: Mathematical analysis of algorithms is based on simplifying assumptions that limit its usefulness in practice. Many presentations of this topic gloss over the simplifications and focus on the math. In this book I present the most practical subset of this material and eliminate the rest. Too big: Most books on these topics are at least 500 pages, and some are more than 1000. By focusing on the topics I think are most useful for software engineers, I kept this book under 250 pages. Too bottom-up: Many data structures books focus on how data structures work (the implementations), with less about how to use them (the interfaces). In this book, I go “top down”, starting with the interfaces. Readers learn to use the structures in the Java Collections Framework before getting into the details of how they work. Finally, many present this material out of context and without motivation: it’s just one damn data structure after another! I try to alleviate the boredom by organizing the topics around an application—web search—that uses data structures extensively, and is an interesting and important topic in its own right. This application also motivates some topics that are not usually covered in an introductory data structures class, including persistent data structures, with Redis, and streaming algorithms. This book also presents basic aspects of software engineering practice, including version control and unit testing. Each chapter ends with an exercise that allows readers to apply what they have learned. Each exercise includes automated tests that check the solution. And for most exercises, I present my solution at the beginning of the next chapter. This book is intended for college students in computer science and related fields, as well as professional software engineers, people training in software engineering, and people preparing for technical interviews. I assume that the reader knows Java at an intermediate level, but I explain some Java features along the way, and provide pointers to supplementary material. People who have read Think Java or Head First Java are prepared for this book.
- Subjects:
- Computing
- Keywords:
- Java (Computer program language) Data structures (Computer science) Textbooks
- Resource Type:
- e-book
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e-book
This book, revised as the Second Edition June 2017, is designed to teach contract doctrine beginning with the most fundamental concepts and building on these until the structure of contract doctrine as coherent and cohesive regulation appears. The order of presentation is, in fact, the order in which contract doctrine developed historically, but it is also, in general, the order in which arguments are introduced in litigation. The book begins with the most basic, core concept of contract law—exchange. The book teaches exchange using simple cases drawn from the actual development of the exchange concept's most obvious manifestation—the doctrine of consideration. These cases have basic but engaging facts. They do not take long to read, but they must be read carefully. They make an excellent introduction to law study. Logically, every doctrine of contract formation is centered on whether and when a fair exchange occurred. In litigation, the plaintiff alleges a promise and consideration—an exchange (a plausible one, and therefore fair enough at that point). Defenses to formation are a response to the allegation that a fair exchange occurred. Allegations of both promise and consideration show that the defendant assented. As between assent and exchange, exchange is the more fundamental concept, but because the law talks so often about assent, assent is covered at length afterward so that the function of the assent doctrines is apparent. Other doctrines, such as remedies (just an introduction in this first volume), waiver, seals, the Statute of Frauds, definiteness, and general public policy limitations are placed where students can best grasp their import in the context of the other doctrines. Along the way, most of the doctrines in the book are repeated in the cases, questions, or in class discussion. This repetition cements understanding, builds trust, and also allows students to see how the doctrines mesh together to regulate coherently.
- Subjects:
- Law and Legislation
- Keywords:
- Contracts Textbooks
- Resource Type:
- e-book
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e-book
The Little Book of Semaphores is a free (in both senses of the word) textbook that introduces the principles of synchronization for concurrent programming. In most computer science curricula, synchronization is a module in an Operating Systems class. OS textbooks present a standard set of problems with a standard set of solutions, but most students don't get a good understanding of the material or the ability to solve similar problems. The approach of this book is to identify patterns that are useful for a variety of synchronization problems and then show how they can be assembled into solutions. After each problem, the book offers a hint before showing a solution, giving students a better chance of discovering solutions on their own. The book covers the classical problems, including "Readers-writers," "Producer-consumer", and "Dining Philosophers." In addition, it collects a number of not-so-classical problems, some written by the author and some by other teachers and textbook writers. Readers are invited to create and submit new problems.
- Subjects:
- Computing
- Keywords:
- Computer programming Operating systems (Computers) Textbooks
- Resource Type:
- e-book
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e-book
Welcome to The Indigo Book—a free, Creative Commons-dedicated implementation of The Bluebook’s Uniform System of Citation. The Indigo Book was compiled by a team of students at the New York University School of Law, working under the direction of Professor Christopher Jon Sprigman. The Indigo Book isn’t the same as The Bluebook, but it does implement the same Uniform System of Citation that The Bluebook does. The scope of The Indigo Book’s coverage is roughly equivalent to The Bluebook’s “Bluepages”—that is, The Indigo Book covers legal citation for U.S. legal materials, as well as books, periodicals, and Internet and other electronic resources. In addition, The Indigo Book offers citation guidance that is deeper than The Bluebook’s Bluepages—for example, The Indigo Book has citation guidance for bills, and for legislative history, that the Bluepages lack. For the materials that it covers, anyone using The Indigo Book will produce briefs, memoranda, law review articles, and other legal documents with citations that are compatible with the Uniform System of Citation.
- Keywords:
- Citation of legal authorities United States Textbooks
- Resource Type:
- e-book
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e-book
The Second Edition of Economics of Food and Agricultural Markets (2019) is written for applied intermediate microeconomics courses. The book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, labor markets, and natural resource sectors. The field of agricultural economics is relevant, important and interesting. The study of market structures, also called industrial organization, provides powerful, timely, and useful tools for any individual or group making personal choices, business decisions, or public policies in food and agricultural industries. Readers will benefit from a large number of real-world examples and applications of the economic concepts under discussion. The book introduces economic principles in a succinct and reader-friendly format, providing students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. The principles are applied to timely, interesting, and important real-world issues through words, graphs, and simple algebra and calculus. This book is intended for students who study agricultural economics, microeconomics, rural development and/or environmental policy. The goal of the book is to encourage students to learn to “think like an economist” through application of benefits and costs to every decision, idea, and strategic decision. This objective is accomplished by including extended examples that cover a broad range of topics including the analysis of consumer decisions, supply and demand, and market efficiency; the design of pricing strategies; advertising and marketing decisions; and public policy analysis. Contents The book begins with a review and introduction of economic principles, including markets, scarcity, and the scientific method. Supply and demand are examined carefully and completely, with numerous real-world examples. The power of the market model is employed to explain and predict economic phenomena and current events. Elasticities are defined, explained, and put to use in decision making for all individuals, businesses, and policy makers. Next, the motivation for and consequences of globalization, immigration, and international trade are explored. Government policies are surveyed, including taxes, subsidies, trade policies, and immigration policies. Monopoly and monopsony are presented, using numerous real-world examples and anecdotes. Pricing strategies are comprehensively discussed, including price discrimination, peak-load pricing, two-part pricing, bundling, and advertising. Monopolistic competition and oligopoly are defined, explained, and used to understand real-world markets. Game theory, or strategic decision making, is introduced and used to demonstrate how to make better decisions in numerous situations when other individuals and groups are affected by a choice or strategy. Repeated games, sequential games, and first-mover advantage are carefully presented and considered.
- Subjects:
- Economics
- Keywords:
- Food industry trade Food industry trade -- Management Agriculture -- Economic aspects Textbooks
- Resource Type:
- e-book
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e-book
The Changing Story gives you assignments, resources, and examples to use in your teaching and learning. It will also help you think of ways digital stories can be used in your teaching, and help students harness the power of visual storytelling.
- Subjects:
- English Language
- Keywords:
- Computers literacy Language arts -- Computer-assisted instruction Educational technology Textbooks
- Resource Type:
- e-book
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e-book
This open textbook offers students of technical writing an introduction to the processes and products involved in professional, workplace, and technical writing. The text is broken up into sections reflecting key components of researching, developing, and producing a technical report. Readers will also learn about other professional communication, designing documents, and creating and integrating graphics. Written especially for an academic setting, this book provides readers with guidance on information literacy and documenting sources. This book was collected, adapted, and edited from multiple openly licensed sources.
- Subjects:
- English Language
- Keywords:
- English language -- Technical English Textbooks Technical writing
- Resource Type:
- e-book
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e-book
Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and autoethnographic writing that encourages authors to participate in the communities about which they write. This book draws not only on critical qualitative inquiry methods such as interview and observation, but also on theories and sensibilities from creative writing and performance studies, which encourage self-reflection and narrative composition. Concepts from qualitative inquiry studies, which examine everyday life, are combined with approaches to the creation of character and scene to help writers develop engaging narratives that examine chosen subcultures and the author's position in relation to her research subjects. The book brings together a brief history of first-person qualitative research and writing from the past forty years, examining the evolution of nonfiction and qualitative approaches in relation to the personal essay. A selection of recent student writing in the genre as well as reflective student essays on the experience of conducting research in the classroom is presented in the context of exercises for coursework and beyond. Also explored in detail are guidelines for interviewing and identifying subjects and techniques for creating informed sketches and images that engage the reader. This book provides approaches anyone can use to explore their communities and write about them first-hand. The methods presented can be used for a single assignment in a larger course or to guide an entire semester through many levels and varieties of informed personal writing.
- Subjects:
- English Language and Anthropology
- Keywords:
- Ethnology -- Research Ethnology -- Authorship Textbooks Academic writing
- Resource Type:
- e-book