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e-book
"An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances."--BC Campus website.
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e-book
"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BCcampus website.
- Subjects:
- Communication and Cultural Studies
- Keywords:
- Culture Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
There are several textbooks for students whose majors include internships in human services, broadly defined, such case management, counseling, criminal justice, and social work. Most of these books are written in an academic format. Typically, it involves an introduction to a theoretical orientation that concerns working with others followed by a series of chapters devoted to learning professional skills associated with a given discipline. This approach is fine, as far as it goes, but also has two drawbacks. One is that the texts are usually sold by main stream publishers, which means they are expensive. Another is that they seldom address what might be described as the experiential dimension of the internship that most beginners face on their own. This new book addresses both concerns. The fact that it is offered as a free text addresses the first issue, of course, but the second one requires a new approach. It began with asking students to talk about what they experienced when going through their first internship and what they would tell others about how to make it a successful one. That work led to a structured narrative about basic practical topics, such as finding an internship, getting started there, making effective use of supervision, understanding ethics, appreciating cultural diversity, becoming competent, and completing the internship. The text includes descriptions, suggestions, and exercises. It may be used as either a primary course text or, due to its relative brevity, a supplemental one. Although the lead editor is an experienced clinician and professor who has supervised internships for a variety of human services majors over many years, the book was written with and for students to make it more readable and more useful.
- Keywords:
- Internship programs Academic achievement Textbooks
- Resource Type:
- e-book
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e-book
Within the rapidly expanding field of educational technology, learners and educators must confront a seemingly overwhelming selection of tools designed to deliver and facilitate both online and blended learning. Many of these tools assume that learning is configured and delivered in closed contexts, through learning management systems (LMS). However, while traditional "classroom" learning is by no means obsolete, networked learning is in the ascendant. A foundational method in online and blended education, as well as the most common means of informal and self-directed learning, networked learning is rapidly becoming the dominant mode of teaching as well as learning. In Teaching Crowds, Dron and Anderson introduce a new model for understanding and exploiting the pedagogical potential of Web-based technologies, one that rests on connections — on networks and collectives — rather than on separations. Recognizing that online learning both demands and affords new models of teaching and learning, the authors show how learners can engage with social media platforms to create an unbounded field of emergent connections. These connections empower learners, allowing them to draw from one another's expertise to formulate and fulfill their own educational goals. In an increasingly networked world, developing such skills will, they argue, better prepare students to become self-directed, lifelong learners.
- Keywords:
- Social learning Group work in education Social media Educational technology Education -- Social aspects Textbooks
- Resource Type:
- e-book
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e-book
This book is intended for use in a large introductory class in new media in a program that covers the “full-stack” including critical/cultural studies, media management, diffusion of innovation, and synthetic media production. The first half of this basic sequence covered new media and democracy, finance, intellectual property law, basic games, and transmedia. The second half of the sequence covers many topics related to aesthetics, design, technology, and methodology. To that end, this book needed to be written so that it would be helpful for many different professors and trajectories of study. This book is in neither engineering, social science, nor the humanities, but also all of those. At the same time, this is a program in the Communication Studies and Media Studies traditions of the United States and that texture will come across.
- Subjects:
- Communication
- Keywords:
- Mass media -- Social aspects Mass media -- Influence Mass media -- Political aspects Communication Textbooks Mass media -- Technological innovations
- Resource Type:
- e-book
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e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
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e-book
The authors believe this free of charge book, Fundamentals of Infrastructure Management, will expand the impact of the material and help improve the practice of infrastructure management. By ‘free of charge,' we mean that the material can be freely obtained, but readers should devote time and effort to mastering the material. We have provided problem assignments for various chapters, and we strongly urge readers to undertake the problems as a learning experience. This book grew out of a decade of co-teaching a course entitled ‘Infrastructure Management' at Carnegie Mellon University. Our teaching philosophy was to prepare students for work in the field of infrastructure management. We believe that infrastructure management is a professional endeavor and an attractive professional career. The book is co-authored by two accomplished engineers - each representing professional practice, academic research and theoretical evaluation. Their collective strengths are presented throughout the text and serve to support both the practice of infrastructure management and a role for infrastructure management inquiry and search. Importantly, both co-authors have academic research interests (and a number of research publications) on various topics of infrastructure management. That said, the primary audience for this book is expected to be professionals intending to practice infrastructure management, and only secondarily individuals who intend to pursue a career of research in the area. The text draws examples and discusses a wide variety of infrastructure systems, including roadways, telecommunications, power generation, buildings and systems of infrastructure. We have found that some common fundamentals of asset management, analysis tools and informed decision-making are useful for a variety of such systems. Certainly, many infrastructure managers encounter a variety of infrastructure types during their professional careers. Moreover, due to the functional inter-dependencies of different infrastructure systems, it is certainly advantageous for managers of one infrastructure type to understand other types of infrastructure. For example, roadway managers rely upon the power grid for traffic signal operation.
- Keywords:
- Infrastructure (Economics) -- Management Engineering -- Management Textbooks
- Resource Type:
- e-book
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e-book
Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them. It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers the book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future. You will find several pedagogical features help to convey the “continuity and change” theme of this text and the service sociology vision in which it is grounded: Each chapter begins with a “Social Problems in the News” story related to the social problem discussed in that chapter. These stories provide an interesting starting point for the chapter's discussion and show its relevance for real-life issues. Three types of boxes in each chapter provide examples of how social problems have been changed and can be changed. In no particular order, A first box, “Applying Social Research,” discusses how the findings from sociological and other social science research have either contributed to public policy related to the chapter's social problem or have the potential of doing so. A second box, “Lessons from Other Nations,” discusses how another nation or nations have successfully addressed the social problem of that chapter. A third box, “People Making a Difference,” discusses efforts by individuals, non-profit organizations or social change groups, or social movements relating to the chapter's social problem. Students will see many examples in this box of how ordinary people can indeed make a difference. A fourth box in each chapter, “Children and Our Future,” examines how the social problem discussed in that chapter particularly affects children, and it outlines the problem's repercussions for their lives as adolescents and adults. This box reinforces for students the impact of social problems on children and the importance of addressing these problems for their well-being as well as for the nation's well-being.Each chapter ends with a “Using What You Know” feature that presents students with a scenario involving the social problem from the chapter and that puts them in a decision-making role. This feature helps connect the chapter's theoretical discussion with potential real-life situations. Each chapter also ends with a “What You Can Do” feature that suggests several activities, strategies, or other efforts that students might undertake to learn more about and/or to address the social problem examined in the chapter. Like other aspects of the book, this feature helps counter “doom and gloom” feelings that little can be done about social problems. Other pedagogical features in each chapter include Learning Objectives at the beginning of a major section that highlight key topics to be learned; Key Takeaways at the end of a major section that highlight important points that were discussed in the section; For Your Review questions, also at the end of a major section, that have students think critically about that section's discussion; and a Summary that reviews the major points made in the chapter. The founders of American sociology a century or more ago in cities like Atlanta and Chicago wanted to reduce social inequality, to improve the lives of people of color, and more generally to find solutions to the most vexing social problems of their times. A former president of the Society for the Study of Social Problems, A. Javier Treviño, has used the term service sociology to characterize their vision of their new discipline. Social Problems: Continuity and Change is grounded in this vision by offering a sociological understanding of today's social problems and of possible solutions to these problems.
- Subjects:
- Sociology
- Keywords:
- Textbooks Social problems Social change
- Resource Type:
- e-book
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e-book
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This World Regional Geography textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism. Within this framework, the textbook takes a regional approach to globalization and world geography, as each chapter focuses on one subject or region. The first unit covers the basic concepts of location, the environment, and global economic dynamics. Then, these basic concepts, theories, and principles are presented for each region on a chapter-by-chapter basis. The basic concepts are covered using real world examples to provide purpose and relevance for the students. And each lesson begins with learning objectives and ends with key takeaways to stimulate critical thinking about each topic or region. Basic spatial concepts are also tracked throughout the text to connect ideas and apply concepts to every region of the world. Special sections on relevant topics are also distributed throughout the book. With each chapter focused on one region, the textbook provides professors with some course management and flexibility. The text is also brief enough to provide additional flexibility if professors want to include specialized information from outside sources. World Regional Geography: People, Places and Globalization provides students with a working knowledge of world geography in an easy-to-read format. Basic geographic concepts of world places are presented in concise chapters, and each chapter provides a foundational framework for understanding the development patterns of world regions. See for yourself and take a look at the book today!
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e-book
Climate change is an urgent problem. Because it is causing new weather extremes and fatal catastrophes, climate change is better termed climate disruption. Bending the curve to flatten the upward trajectory of pollution emissions responsible for climate disruption is essential in order to protect billions of people from this global threat. Education is a key part of the solution. This textbook book lays out ten solutions that together can bend the curve of climate warming below dangerous levels. These solutions fall into six categories: science, societal transformation, governance, economics, technology, and ecosystem management. Four themes emerge from the book: * There is still time to bend the curve. The time to act was yesterday, but if proper actions are taken now, there is still time to avoid disastrous changes. We have to pull on three levers: The carbon lever to achieve zero net emissions of carbon dioxide before 2050; the short-lived climate pollutants lever to drastically reduce concentrations of other major climate pollutants; and the atmospheric carbon extraction lever to remove massive amounts of carbon dioxide from the atmosphere. * Bending the curve will require interdisciplinary solutions. Climate change requires integrating approaches from the natural sciences, social sciences, and humanities, so this textbook—unlike most on climate change solutions—does just that, with chapters written by experts in climate science, social justice, economics, environmental policy, political science, energy technologies, ecology, and religion. Bending the curve also requires preservation and restoration of ecological systems. * Bending the curve requires a radical shift in attitude. This shift requires change in behavior, change in our attitudes towards each other, and change in our attitude towards nature. Climate justice has to be an integral part of the solution. * Technology, market mechanism and policy need to be a part of the solution. New market mechanisms and other policies are required to spur technological innovations and to scale clean technologies globally. There are ancillary materials available for this book. List of Authors: Ramanathan, VeerabhadranAines, RogerAuffhammer, MaxBarth, MattCole, JonathanForman, FonnaHan, HahrieJacobsen, MarkPellow, DavidPezzoli, KeithPress, DanielRignot, EricSamuelsen, ScottSilver, WhendeeSolomon, GinaSomerville, RichardTucker, Mary EvelynVictor, DavidZaelke, DurwoodScott Friese
- Subjects:
- Chemistry
- Keywords:
- Climate change mitigation Textbooks Climatic changes
- Resource Type:
- e-book