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  • MOOC 
    Managing Marketing in the Hospitality and Tourism Industry

    Managing Marketing in the Hospitality and Tourism Industry

    Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry Tourism Marketing Bring (Marketing)
    Resource Type:
    MOOC
     
  • e-book 
    Introduction to Tourism and Hospitality in BC

    Introduction to Tourism and Hospitality in BC

    This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national and finally provincial context. Some chapters are quite global in focus while others concentrate primarily on British Columbia. Chapter content is based on available data and research, and input from collaborators. Each chapter features “Spotlight On” text boxes that highlight an organization, business, or other key component of the chapter's theme. “Take a Closer Look” features encourage students to do further reading on particular subjects. At the end of each chapter, key terms are presented in alphabetical order to help students gain confidence with terminology. These are followed by chapter exercises and a case study for in-depth exploration of the subject matter. Key terms are summarized in a Glossary at the end of the textbook.

    Keywords:
    Hospitality industry British Columbia Tourism Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Introduction to tourism and hospitality in BC

    Introduction to tourism and hospitality in BC

    "This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. Key terms, exercises and case studies can be found at the end of each chapter."--BC Campus website.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    British Columbia Hospitality industry Textbooks Tourism
    Resource Type:
    e-book
     
  • Video 
    Technology based tourism in future

    Technology based tourism in future

    A video showing technology based tourism in future

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Information technology Tourism -- Computer network resources Tourism
    Resource Type:
    Video
     
  • Video 
    Food as a Universal Language in World Tourism

    Food as a Universal Language in World Tourism

    An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Food and Beverage and Hotel, Travel and Tourism
    Keywords:
    Food tourism Travel Tourism
    Resource Type:
    Video