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Tourism -- Technological innovations
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Case Study
Sky100 Hong Kong Observation Deck combines panoramic city views with interactive AR and VR experiences to showcase local culture. While AR features enhance engagement, the introduction of VR may detract from the core appeal of real skyline views, potentially leading visitors to question the relevance and value of virtual content within the attraction.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Augmented reality Tourism -- Technological innovations Tourism -- Management Virtual reality
- Resource Type:
- Case Study
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Case Study
Booking.com’s AI Trip Planner, powered by ChatGPT, offers travelers a conversational interface for personalized travel recommendations and real-time property Q&A. Fully integrated with the Booking.com app, it streamlines trip planning and booking. However, its effectiveness depends on user input, and GenAI’s limitations in filtering spam or false information may affect reliability.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Technological innovations Tourism -- Decision making Artificial intelligence
- Resource Type:
- Case Study


