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Video
The lecture commenced with a warm welcome and a brief introduction of the speaker by Prof. CHEN Qingyan, Director of PAIR. Prof. Zheng kickstarted his presentation by outlining the key driving forces of innovation and technologies. He shared that achieving success in the “from zero to one” and the subsequent “from one to N” innovation stages often come with the inevitable “valley of death” period, which spans over a decade. He then elaborated on how he and his team have spent 20 years of relentless effort overcoming the “valleys of death” in studying structural superlubricity, building a model for talent development, and entering into the next “one-to-N” development phase. Prof. Zheng also shared the key turning points in his academic and research journey and outlined how the X-Institute nurtures interdisciplinary research talents.
Event date: 21/11/2024
Speaker: Prof. ZHENG Quanshui (Academician of the Chinese Academy of Sciences, Founding Principal of X-Institute and Professor of Tsinghua Shenzhen International Graduate School, China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Scientists Technological innovations
- Resource Type:
- Video
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung 's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Cai Qiyao, who provided information and insights for this video. This case discusses that InterContinental Xiamen has created the "Whale Fantasy World" Metaverse family vacation experience, which combines immersive MR technology, interactive devices, and upgraded art and visual displays to provide a unique and engaging parent-child travel experience. The hotel has used a comprehensive digital marketing strategy, including online promotion, offline activities, and strategic partnerships, to attract family tourists and enhance customer satisfaction and loyalty. Despite the high investment and potential competition in the market, the hotel is confident in maintaining its innovation and standing out in the fierce competition by continuously optimizing its product experience and service quality.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝蔡琪瑶為本視頻提供信息和見解。本案例探討廈門洲際酒店打造了「鯨魚奇幻世界」元宇宙家庭度假體驗，結合沉浸式MR技術、互動設備、升級的藝術和視覺展示，提供獨特而引人入勝的親子旅行體驗。酒店採用全面的數字行銷策略，包括線上推廣、線下活動、戰略合作等，吸引家庭遊客，提高客戶滿意度和忠誠度。儘管市場投資高昂，競爭激烈，但酒店有信心保持創新，通過不斷優化產品體驗和服務品質在激烈的競爭中脫穎而出。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作，打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群，與周傑倫的專輯進行聯合品牌推廣，使他們能夠使用周杰倫的形象和音樂，而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間，消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額，提升了奈雪的品牌形象，並展示了人工智慧和數位技術在現代行銷中的力量。然而，該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡，以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
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MOOC
In the past few decades, China's cities have experienced a period of rapid development. Great changes have taken place in both urban space and urban life. With the booming of information and communications technology (ICT), ‘Big data’ such as mobile phone signaling, public transportation smart card records and ‘open data’ from commercial websites and government websites jointly promote the formation of the ‘new data environment’, thus providing a novel perspective for a better understanding of what changes have happened or are happening in China’s cities. This course combines both the new data generated for urban analysis and its research applications. The content ranges from big data acquisition, analysis, visualization and applications in the context of China’s urbanization and its city planning, to urban modeling methods and typical models, as well as the emerging trend and potential revolution of big data in urban planning. We have categorized the overall content of this online course into five sections, namely, overview, data, data processing, application, and perspective. The section of overview introduces cities in transition and describe the changing of urban space and urban life in China. The second section lists some commonly used open data and big data in the ‘new data environment’. Then, methods for data acquisition, cleaning and analysis are illustrated in data processing section. To better explain the data analysis method, the fourth part introduces several Chinese research cases to illustrate the application of these methods in urban research. Last but not least, the last section is the most future-oriented one, which is composed of some methodologies and proposals such as Data Augmented Design (DAD) and Big Model. This course, which shares experiences on big data analysis and its research application, will suit those concerning contemporary urbanizing China and its urban planning in the context of information and communication technologies.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- China Cities towns -- Data processing City planning Big data
- Resource Type:
- MOOC