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2014
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This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.
- Subjects:
- E-Commerce
- Keywords:
- Electronic commerce Internet marketing Textbooks
- Resource Type:
- e-book
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e-book
Welcome to Information Systems for Business and Beyond. In this book, you will be introduced to the concept of information systems, their use in business, and the larger impact they are having on our world. This book is written as an introductory text, meant for those with little or no experience with computers or information systems. While sometimes the descriptions can get a little bit technical, every effort has been made to convey the information essential to understanding a topic while not getting bogged down in detailed terminology or esoteric discussions. Learning objectives can be found at the beginning of each chapter. Of course, all chapters are recommended for use in an introductory information systems course. However, for courses on a shorter calendar or courses using additional textbooks, a review of the learning objectives will help determine which chapters can be omitted. At the end of each chapter, there is a set of study questions and exercises (except for chapter 1, which only offers study questions). The study questions can be assigned to help focus students' reading on the learning objectives. The exercises are meant to be a more in-depth, experiential way for students to learn chapter topics. It is recommended that you review any exercise before assigning it, adding any detail needed (such as length, due date) to complete the assignment.
- Subjects:
- Industrial and Systems Engineering and Computing
- Keywords:
- Business information services Management information systems Textbooks
- Resource Type:
- e-book
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e-book
The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the online board self-assessment tool found at www.boardcheckup.com. However, it can also be used as a stand-alone resource for any board seeking to enhance its effectiveness in that it also contains the diagnostic questions on which the online tool is based. The approach taken here is similar to that which lies behind health checkups for individuals. Doctors usually begin by asking us to review a lengthy list of many possible health issues and we check those about which we have concerns. The doctor and patient then focus their discussions on these issues. The typical process proceeds through the following three stages: Understanding the symptoms. The doctor and patient begin by trying to define the issues more clearly. Diagnosis. Effort is made to understand the causes of the problems through tests and further examination. Treatment. Once the problem has been properly diagnosed, a treatment program to remedy it is begun. While the Board Check-Up survey on which this book is based does not pretend to be as scientifically rigorous as a medical examination, it is based on the same logic. It begins by having those who belong to, or relate to, boards provide their perceptions of how well the board is working by guiding them through a list of potential "health issues”, i.e. statements of possible problems, issues or challenges that boards might encounter in their work. These statements have been derived from comments made by those who serve on boards or interact with them as well as from the work of researchers and consultants who have studied boards over the past 30 years. Once issues (symptoms) have been identified, they become the focal point for discussions that explore how serious they are, what might be causing them (diagnosis) and what can be done to resolve them (treatment). As noted above, this book is intended to help boards assess performance and make decisions to improve the effectiveness of the governance process. Each chapter deals with one of the nine dimensions of governance effectiveness. It starts with the items dealing with that dimension on the Board Performance Self-Assessment Questionnaire. These items represent the symptoms that indicate possible issues, problems or challenges faced by the board. This is followed by a discussion of possible reasons that such symptoms might exist (diagnosis) The third part of each chapter looks at what might be done to alleviate the symptoms once a diagnosis is made (treatment). Included in this final part of the chapter are references to websites, books and articles that provide additional advice and assistance on how to deal with the issues raised.
- Subjects:
- Management
- Keywords:
- Nonprofit organizations -- Management Directors of corporations Textbooks
- Resource Type:
- e-book
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e-book
The goals of this textbook are to help students acquire the technical skills of using software and managing a database, and develop research skills of collecting data, analyzing information and presenting results. We emphasize that the need to investigate the potential and practicality of GIS technologies in a typical planning setting and evaluate its possible applications. GIS may not be necessary (or useful) for every planning application, and we anticipate these readings to provide the necessary foundation for discerning its appropriate use. Therefore, this textbook attempts to facilitate spatial thinking focusing more on open-ended planning questions, which require judgment and exploration, while developing the analytical capacity for understanding a variety of local and regional planning challenges. While this textbook provides the background for understanding the concepts in GIS as applicable to urban and regional planning, it is best when accompanied by a hands-on tutorial, which will enable readers to develop an in-depth understanding of the specific planning applications of GIS. In the end of each chapter, we also provided several discussion questions, together with contextual applications through some web links.
- Subjects:
- Land Surveying and Geo-Informatics||Computing
- Keywords:
- Geographic information systems Textbooks
- Resource Type:
- e-book
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e-book
Digital circuits, often called Integrated Circuits or ICs, are the central building blocks of a Central Processing Unit (CPU). To understand how a computer works, it is essential to understand the digital circuits which make up the CPU. This text introduces the most important of these digital circuits; adders, decoders, multiplexers, D flip-flops, and simple state machines. What makes this textbook unique is that it puts the ability to understand these circuits into the hands of anyone, from hobbyists to students studying Computer Science. This text is designed to teach digital circuits using simple projects the reader can implement. But unlike most lab manuals used in classes in Digital Circuits or Computer Organization classes, this textbook is designed to remove the barrier of a laboratory infrastructure needed in a face-to-face environment at a college or university. This textbook is designed to be used by the reader to create the circuits in their own homes. The textbook is free. The cost of the kits needed to do the labs is reasonable. And the projects are well documented and can be implemented by even novices to electronic projects. This text allows professors to add laboratory projects in digital circuits to students in online classes in Computer Organization. This enhances these classes with interesting and fun exercises that reinforce the classroom topics. This text can also be used by a hobbyist who wants to learn more about digital circuits and how computers work. The material is presented at a level that someone with no experience in digital circuits and electronics can successfully complete the projects, and gain an understanding of the circuits which go into making up a computer.
- Subjects:
- Computing
- Keywords:
- Digital integrated circuits Textbooks
- Resource Type:
- e-book
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e-book
An Introduction to Computer Networksis a free and open general-purpose computer-networking textbook, complete with diagrams and exercises.It covers the LAN, internetworking and transport layers, focusing primarily on TCP/IP. Particular attention is paid to congestion; other special topics include queuing, real-time traffic, network management, security and the ns simulator. The book is suitable as the primary text for an undergraduate or introductory graduate course in computer networking, as a supplemental text for a wide variety of network-related courses, and as a reference work.
- Subjects:
- Computing
- Keywords:
- Computer networks Computer network protocols Textbooks
- Resource Type:
- e-book
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e-book
This second edition of Database Design book covers the concepts used in database systems and the database design process. Topics include: The history of databases Characteristics and benefits of databases Data models Data modelling Classification of database management systems Integrity rules and constraints Functional dependencies Normalization Database development process New to this edition are more examples, highlighted and defined key terms, both throughout and at the end of each chapter, and end-of-chapter review exercises. Two new chapters have been added on SQL, along with appendices that include a data model example, sample ERD exercises and SQL lab with solutions.
- Subjects:
- Computing
- Keywords:
- Database design Textbooks
- Resource Type:
- e-book
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e-book
Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.
- Subjects:
- Management
- Keywords:
- Strategic planning Textbooks
- Resource Type:
- e-book
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e-book
The purpose of this text is to promote understanding of the Geographic Information Science and Technology enterprise (GIS&T, also known as “geospatial”).
- Subjects:
- Land Surveying and Geo-Informatics||Computing
- Keywords:
- Geographic information systems Textbooks
- Resource Type:
- e-book
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e-book
JavaScript lies at the heart of almost every modern web application, from social apps like Twitter to browser-based game frameworks like Phaser and Babylon. Though simple for beginners to pick up and play with, JavaScript is a flexible, complex language that you can use to build full-scale applications. This much anticipated and thoroughly revised third edition of Eloquent JavaScript dives deep into the JavaScript language to show you how to write beautiful, effective code. It has been updated to reflect the current state of Java¬Script and web browsers and includes brand-new material on features like class notation, arrow functions, iterators, async functions, template strings, and block scope. A host of new exercises have also been added to test your skills and keep you on track.
- Subjects:
- Computing
- Keywords:
- Java (Computer program language) Computer programming Programming languages (Electronic computers) Textbooks
- Resource Type:
- e-book