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e-book
This textbook is an adaptation of the Research Methods in Psychology that is available on this site in US and Canadian editions. This New Zealand edition is an adaptation to the New Zealand context. The main changes are in Chapters 1 and 3 and the spelling, grammar, and terminology are changed throughout. This textbook is adopted at the University of Waikato in our 200-level research methods in psychology class.
- Subjects:
- Psychology and Statistics and Research Methods
- Keywords:
- Textbooks Psychology -- Research -- Methodology
- Resource Type:
- e-book
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e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
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e-book
Anthropology is the study of all humans in all times in all places. But it is so much more than that. “Anthropology requires strength, valor, and courage,” Nancy Scheper-Hughes noted. “Pierre Bourdieu called anthropology a combat sport, an extreme sport as well as a tough and rigorous discipline. … It teaches students not to be afraid of getting one’s hands dirty, to get down in the dirt, and to commit yourself, body and mind. Susan Sontag called anthropology a “heroic” profession.” What is the payoff for this heroic journey? You will find ideas that can carry you across rivers of doubt and over mountains of fear to find the the light and life of places forgotten. Real anthropology cannot be contained in a book. You have to go out and feel the world’s jagged edges, wipe its dust from your brow, and at times, leave your blood in its soil. In this unique book, Dr. Michael Wesch shares many of his own adventures of being an anthropologist and what the science of human beings can tell us about the art of being human.
- Subjects:
- Anthropology
- Keywords:
- Ethnology Textbooks
- Resource Type:
- e-book
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e-book
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
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e-book
An Introduction to Technical Theatre draws on the author’s experience in both the theatre and the classroom over the last 30 years. Intended as a resource for both secondary and post-secondary theatre courses, this text provides a comprehensive overview of technical theatre, including terminology and general practices. Introduction to Technical Theatre’s accessible format is ideal for students at all levels, including those studying technical theatre as an elective part of their education. The text’s modular format is also intended to assist teachers approach the subject at their own pace and structure, a necessity for those who may regularly rearrange their syllabi around productions and space scheduling.
- Subjects:
- Performing Arts
- Keywords:
- Theaters--Stage-setting scenery Stage management Theater -- Production direction Textbooks
- Resource Type:
- e-book
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e-book
For too long the environment has been considered little more than a neutral background to history. This text surveys findings of the new field of Environmental History about how the environment of the Americas influenced the actions of people here and how people affected their environments, from prehistory to the present.
- Subjects:
- Environmental Sciences
- Keywords:
- Nature -- Effect of human beings on Lscape changes Ecology Textbooks United States Human ecology
- Resource Type:
- e-book
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e-book
This book provides an introduction to the discipline of aerospace structures and materials. It is the first book to date that includes all relevant aspects of this discipline within a single monologue. These aspects range from materials, manufacturing and processing techniques, to structures, design principles and structural performance, including aspects like durability and safety. With the purpose of introducing students into the basics of the entire discipline, the book presents the subjects broadly and loosely connected, adopting either a formal description or an informal walk around type of presentation. A key lessons conveyed within this book is the interplay between the exact science and engineering topics, like solid material physics and structural analysis, and the soft topics that are not easily captured by equations and formulas. Safety, manufacturability, availability and costing are some of these topics that are presented in this book to explain decisions and design solutions within this discipline.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Aerospace planes Aerospace engineering Textbooks
- Resource Type:
- e-book
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e-book
This textbook provides an introduction to the important area of manufacturing processes. This text will explain the hows, whys, and whens of various machining operations, set-ups, and procedures. Throughout this text, you will learn how machine tools operate, and when to use one particular machine instead of another. It is organized for students who plan to enter the manufacturing technology field and for those who wish to develop the skills, techniques, and knowledge essential for advancement in this occupational cluster. The organization and contents of this text focus primarily on theory and practice. The machining processes and technology sections in this textbook cover such machine tools as surface grinders, bandsaws, drill presses, milling machines, and the engine lathe. Additionally, the importance of Computer Numerical Control (CNC) in the operation of the most machine tools is explained, and its role in automated manufacturing is explored thoroughly.
- Subjects:
- Industrial and Systems Engineering
- Keywords:
- Manufacturing processes Production engineering Textbooks
- Resource Type:
- e-book
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e-book
The University of North Georgia Press and Affordable Learning Georgia bring you British Literature I: From the Middle Ages to Neoclassicism and the Eighteenth Century. Featuring over 50 authors and full texts of their works, this anthology follows the shift of monarchic to parliamentarian rule in Britain, and the heroic epic to the more egalitarian novel as genre. Features: Original introductions to The Middle Ages; The Sixteenth Century: The Tudor Age; The Seventeenth Century: The Age of Revolution; and Neoclassicism and the Eighteenth Century Over 100 historical images Instructional Design, including Reading and Review Questions and Key Terms Forthcoming ancillary with open-enabled pedagogy, allowing readers to contribute to the project This textbook is an Open Access Resource. It can be reused, remixed, and reedited freely without seeking permission.
- Subjects:
- English Literature
- Keywords:
- English literature -- Study teaching British literature Textbooks
- Resource Type:
- e-book
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e-book
In the age of Buzzfeeds, hashtags, and Tweets, students are increasingly favoring conversational writing and regarding academic writing as less pertinent in their personal lives, education, and future careers. Writing and Literature: Composition as Inquiry, Learning, Thinking and Communication connects students with works and exercises and promotes student learning that is kairotic and constructive. Dr. Tanya Long Bennett, professor of English at the University of North Georgia, poses questions that encourage active rather than passive learning. Furthering ideas presented in Contribute a Verse: A Guide to First-Year Composition as a complimentary companion, Writing and Literature builds a new conversation covering various genres of literature and writing. Students learn the various writing styles appropriate for analyzing, addressing, and critiquing these genres including poetry, novels, dramas, and research writing. The text and its pairing of helpful visual aids throughout emphasizes the importance of critical reading and analysis in producing a successful composition. Writing and Literature is a refreshing textbook that links learning, literature, and life.
- Subjects:
- English Language and English Literature
- Keywords:
- Criticism interpretation etc. Composition (Language arts) Textbooks Literature
- Resource Type:
- e-book