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Results for: Hotel Operations Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing

Resource Type:

Others
Others

Zhengzhou Zheng Fang Yuan Hotel | GreatCase100

This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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