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Results for: Management Strategy Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Shanghai Jianye Li Capella Hotel Blind-Box Promotion | GreatCase100

This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing

Resource Type:

Others

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