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Discipline
Hotel and Tourism Management
18
Business
14
Humanities
6
Multi-discipline
3
Design
2
Engineering
2
Health and Social Sciences
2
PolyU Distinguished Lectures
2
Fashion and Textiles
1
Keywords
Hospitality industry -- Marketing
16
Hotels -- Marketing
15
Target marketing
6
Strategic alliances (Business)
4
English language -- Study and teaching
3
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Keywords
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Resource Type
Others
19
MOOC
8
Video
5
Creator / Instructor
Lin, Pearl
18
Xia, Jessica
3
Forrester, Adam
2
Bai, Xue
1
Chan, Hin Wang Kevin
1
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
29
University of Illinois Urbana-Champaign
1
Year
2023
19
2022
7
2018
1
Language
Chinese
19
English
14
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
18
ELC1007 University English for Higher Diploma Students I
1
Related PolyU Courses
ELC6001 Presentation Skills for Research Students
1
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