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Video
The PolyU Academy for Interdisciplinary Research (PAIR) of The Hong Kong Polytechnic University (PolyU) today hosted its inaugural Public Forum for Research and Innovation. Titled “DeepSeek and Beyond”, the keynote speech was delivered by Prof. YANG Hongxia, Associate Dean (Global Engagement) of the PolyU Faculty of Computer and Mathematical Sciences and Professor of the Department of Computing, who highlighted the latest developments in artificial intelligence (AI). The event attracted over a thousand participants, including faculty members, students, alumni, and leaders from the innovation and technology sector, as well as academics and the public. Additionally, over 390,000 viewers tuned in through the live streaming platforms.
The Forum began with a welcoming speech delivered by Prof. CHEN Qingyan, Director of PAIR and Chair Professor of Building Thermal Science of the PolyU Department of Building Environment and Energy Engineering. This was followed by Prof. ZHANG Chenqi, Chair Professor of Artificial Intelligence of the PolyU Department of Data Science and Artificial Intelligence, and Director of the PolyU Shenzhen Research Institute introducing the speaker.
Prof. Zhang said, “The development of large models is at the core of competition in the AI wave. DeepSeek has demonstrated that high-performance AI models can be achieved using fewer and less advanced graphics processing units (GPUs), demonstrating that cutting-edge AI technology can be realised through the optimisation of algorithms.”
The large AI model developed by the mainland Chinese startup DeepSeek has garnered wide acclaim around the world for its low-cost, high-performance, and open-source framework, disrupting the traditional “computing power-first” logic of AI model training. At the Forum, Prof. Yang highlighted the potential of generative AI (GenAI), adding that it presents abundant opportunities for various sectors, including healthcare, finance, manufacturing, retail, media and fashion, and for applications in medical imaging analysis, fraud detection, predictive maintenance, retail inventory management, content creation, and design and marketing.
Prof. Yang also recounted the evolution of AI and shared her professional milestones with the audience, notably the development of the M6 large model, which trained a 10-trillion-parameters model using just 512 GPUs. Prof. Yang further elaborated on how her GenAI project, Co-GenAI, improves the accessibility of AI technology while minimising dependence on large-scale centralised computing resources, thereby transforming the trajectory of AI progress. This ground-breaking effort has positioned Hong Kong and the Mainland at the forefront of global advancement in GenAI.
Moderated by Prof. Zhang Chenqi, a panel discussion was also held, featuring esteemed panellists Prof. Yang Hongxia and Prof. LI Qing, Head and Chair Professor of Data Science of the PolyU Department of Computing, and Co-Director of the Research Centre for Digital Transformation of Tourism. The scholars discussed the opportunities and challenges that advancements in AI present for higher education and research. They also engaged in fruitful discussion with participants during the question-and-answer session. The topics included the application of AI in industry, the regulation of information, its impact on the employment environment and economic development, and the integration of AI technologies.
PolyU is committed to advancing AI education and research. In January 2025, the University established the Faculty of Computer and Mathematical Sciences with a vision to lead global advancements in digital transformation and AI through distinguished education, research, and knowledge transfer.
Event date: 11/03/2025
Speaker: Prof. YANG Hongxia
Hosted by: PolyU Academy for Interdisciplinary Research
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Others
The Virtual Reality (VR) Training for Laser Cutter Operation was developed as a supplementary training tool for the PolyU Library’s technical support staff to practice and become familiar with the operation of a laser cutter. The application simulates the environment, laser cutter model, essential operational procedures, and corresponding responses of our laser cutter in service as realistically as feasible. A computer with a simplified laser cutting software interface was also built to simulate the software operation. Interactions (primarily on/off) with all other peripheral equipment, such as the ventilation system, air compressor, and earmuffs, are triggered through button clicks in an on-screen menu. The application simulates the operational procedures and corresponding reactions of the real laser cutter as closely as necessary. New technical staff members who are trained but not yet proficient with laser cutting can practice safely in an immersive environment enabled by VR technology.
- Keywords:
- Laser beam cutting Makerspaces in libraries Virtual reality Virtual reality -- Library applications
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung 's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Cai Qiyao, who provided information and insights for this video. This case discusses that InterContinental Xiamen has created the "Whale Fantasy World" Metaverse family vacation experience, which combines immersive MR technology, interactive devices, and upgraded art and visual displays to provide a unique and engaging parent-child travel experience. The hotel has used a comprehensive digital marketing strategy, including online promotion, offline activities, and strategic partnerships, to attract family tourists and enhance customer satisfaction and loyalty. Despite the high investment and potential competition in the market, the hotel is confident in maintaining its innovation and standing out in the fierce competition by continuously optimizing its product experience and service quality.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝蔡琪瑶為本視頻提供信息和見解。本案例探討廈門洲際酒店打造了「鯨魚奇幻世界」元宇宙家庭度假體驗，結合沉浸式MR技術、互動設備、升級的藝術和視覺展示，提供獨特而引人入勝的親子旅行體驗。酒店採用全面的數字行銷策略，包括線上推廣、線下活動、戰略合作等，吸引家庭遊客，提高客戶滿意度和忠誠度。儘管市場投資高昂，競爭激烈，但酒店有信心保持創新，通過不斷優化產品體驗和服務品質在激烈的競爭中脫穎而出。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作，打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群，與周傑倫的專輯進行聯合品牌推廣，使他們能夠使用周杰倫的形象和音樂，而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間，消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額，提升了奈雪的品牌形象，並展示了人工智慧和數位技術在現代行銷中的力量。然而，該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡，以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
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e-book
This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Smart cities Cities towns -- Data processing Cities towns -- Remote sensing Big data
- Resource Type:
- e-book
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Video
Over 20 student teams from national and international universities, including UC Berkeley, Carnegie Mellon University and the University of Michigan, presented their global health technologies at the Rice competition. In this video, it share the story of 2 team of HKUST students. SIGHT was the first team from HKUST to participate in the Rice competition and they won.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Technological innovations Medical records -- Data processing Pharmacy management
- Resource Type:
- Video
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MOOC
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Technological innovations
- Resource Type:
- MOOC