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e-book
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise and effective examples that are immediately reinforced with exercises and opportunities to demonstrate, and reinforce, learning. Each chapter allows your students to demonstrate mastery of the principles of quality writing. With its incremental approach, it can address a range of writing levels and abilities, helping each student in your course prepare for their next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem-solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-to-understand basis for discussion and exploration. This will put your students at ease, and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful if you incorporate group work in your course. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays. Features: Exercises are integrated in each segment. Each concept is immediately reinforced as soon as it is introduced to keep students on track. Exercises are designed to facilitate interaction and collaboration. This allows for peer-peer engagement, development of interpersonal skills, and promotion of critical thinking skills. Exercises that involve self-editing and collaborative writing are featured. This feature develops and promotes student interest in the areas and content. There are clear internal summaries and effective displays of information. This contributes to ease of access to information and increases the ability of your students to locate desired content. Rule explanations are simplified with clear, relevant, and theme-based examples. This feature provides context that will facilitate learning and increase knowledge retention. There is an obvious structure to the chapter and segment level. This allows for easy adaptation to your existing and changing course needs or assessment outcomes.
- Subjects:
- English Language
- Keywords:
- Report writing Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This World Regional Geography textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism. Within this framework, the textbook takes a regional approach to globalization and world geography, as each chapter focuses on one subject or region. The first unit covers the basic concepts of location, the environment, and global economic dynamics. Then, these basic concepts, theories, and principles are presented for each region on a chapter-by-chapter basis. The basic concepts are covered using real world examples to provide purpose and relevance for the students. And each lesson begins with learning objectives and ends with key takeaways to stimulate critical thinking about each topic or region. Basic spatial concepts are also tracked throughout the text to connect ideas and apply concepts to every region of the world. Special sections on relevant topics are also distributed throughout the book. With each chapter focused on one region, the textbook provides professors with some course management and flexibility. The text is also brief enough to provide additional flexibility if professors want to include specialized information from outside sources. World Regional Geography: People, Places and Globalization provides students with a working knowledge of world geography in an easy-to-read format. Basic geographic concepts of world places are presented in concise chapters, and each chapter provides a foundational framework for understanding the development patterns of world regions. See for yourself and take a look at the book today!
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e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
The Changing Story gives you assignments, resources, and examples to use in your teaching and learning. It will also help you think of ways digital stories can be used in your teaching, and help students harness the power of visual storytelling.
- Subjects:
- English Language
- Keywords:
- Computers literacy Language arts -- Computer-assisted instruction Educational technology Textbooks
- Resource Type:
- e-book
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e-book
Stand up, Speak out: The Practice and Ethics of Public Speakingfeatures two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
- Subjects:
- Communication
- Keywords:
- Communication -- Moral ethical aspects Public speaking Textbooks
- Resource Type:
- e-book
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e-book
The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality. It is no accident that many sociology instructors and students are first drawn to sociology because they want to learn a body of knowledge that could help them make a difference in the world at large. Sociology: Understanding and Changing the Social World is designed for this audience. It presents a sociological understanding of society but also a sociological perspective on how to change society, while maintaining the structure and contents of the best mainstream texts. Several pedagogical features of the book convey the sociological perspective and change theme: Almost every chapter begins with a Social Issues in the News story from recent media coverage that recounts an event related to the chapter's topic and proceeds with thought-provoking discussion about the social issue related to the event. Additional discussion elsewhere in the chapter helps students understand the basis for this issue and related issues. This dual treatment of the news story will help students appreciate the relevance of sociology for newsworthy events and issues. Three types of boxes in almost every chapter reflect the U.S. founders' emphasis on sociology and social justice. The first box, Sociology Making a Difference, discusses a social issue related to the chapter's topic and shows how sociological insights and findings have been used, or could be used, to address the issue and achieve social reform. The second box, Learning from Other Societies, discusses the experience in another nation(s) regarding a social issue related to the chapter; this box helps students appreciate what has worked and not worked in other nations regarding the issue and thus better understand how social reform might be achieved in the United States. The third box, What Sociology Suggests, summarizes social policies grounded in sociological theory and research that hold strong potential for addressing issues discussed in the chapter. In addition, many chapters contain tables called Theory Snapshots. These tables provide a quick reference tool for students to understand the varying theoretical approaches to the sociological topic that the chapter is discussing. Finally, almost every chapter ends with a Using Sociology vignette that presents a hypothetical scenario concerning an issue or topic from the chapter and asks students to use the chapter's material in a decision-making role involving social change. These vignettes help students connect the chapter's discussion with real-life situations and, in turn, to better appreciate the relevance of sociological knowledge for social reform. Drawing on these features and other discussion throughout the book, a brief and unique final chapter, "Conclusion: Understanding and Changing the Social World,"sums up what students have learned about society and themselves and reviews the relevance of sociology for achieving social change. Sociology: Understanding and Changing the Social World makes sociology relevant for today's students by balancing traditional coverage with a fresh approach that ironically takes them back to sociology's American roots in the use of sociological knowledge for social reform.
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e-book
Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them. It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers the book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future. You will find several pedagogical features help to convey the “continuity and change” theme of this text and the service sociology vision in which it is grounded: Each chapter begins with a “Social Problems in the News” story related to the social problem discussed in that chapter. These stories provide an interesting starting point for the chapter's discussion and show its relevance for real-life issues. Three types of boxes in each chapter provide examples of how social problems have been changed and can be changed. In no particular order, A first box, “Applying Social Research,” discusses how the findings from sociological and other social science research have either contributed to public policy related to the chapter's social problem or have the potential of doing so. A second box, “Lessons from Other Nations,” discusses how another nation or nations have successfully addressed the social problem of that chapter. A third box, “People Making a Difference,” discusses efforts by individuals, non-profit organizations or social change groups, or social movements relating to the chapter's social problem. Students will see many examples in this box of how ordinary people can indeed make a difference. A fourth box in each chapter, “Children and Our Future,” examines how the social problem discussed in that chapter particularly affects children, and it outlines the problem's repercussions for their lives as adolescents and adults. This box reinforces for students the impact of social problems on children and the importance of addressing these problems for their well-being as well as for the nation's well-being.Each chapter ends with a “Using What You Know” feature that presents students with a scenario involving the social problem from the chapter and that puts them in a decision-making role. This feature helps connect the chapter's theoretical discussion with potential real-life situations. Each chapter also ends with a “What You Can Do” feature that suggests several activities, strategies, or other efforts that students might undertake to learn more about and/or to address the social problem examined in the chapter. Like other aspects of the book, this feature helps counter “doom and gloom” feelings that little can be done about social problems. Other pedagogical features in each chapter include Learning Objectives at the beginning of a major section that highlight key topics to be learned; Key Takeaways at the end of a major section that highlight important points that were discussed in the section; For Your Review questions, also at the end of a major section, that have students think critically about that section's discussion; and a Summary that reviews the major points made in the chapter. The founders of American sociology a century or more ago in cities like Atlanta and Chicago wanted to reduce social inequality, to improve the lives of people of color, and more generally to find solutions to the most vexing social problems of their times. A former president of the Society for the Study of Social Problems, A. Javier Treviño, has used the term service sociology to characterize their vision of their new discipline. Social Problems: Continuity and Change is grounded in this vision by offering a sociological understanding of today's social problems and of possible solutions to these problems.
- Subjects:
- Sociology
- Keywords:
- Social change Social problems Textbooks
- Resource Type:
- e-book
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e-book
Quantitative Ecology introduces and discusses the principles of ecology from populations to ecosystems including human populations, disease, exotic organisms, habitat fragmentation, biodiversity and global dynamics. The book also reformulates and unifies ecological equations making them more accessible to the reader and easier to teach.
- Subjects:
- Biology
- Keywords:
- Ecology -- Mathematics Textbooks
- Resource Type:
- e-book
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e-book
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
- Subjects:
- Management
- Keywords:
- Time management Textbooks Project management
- Resource Type:
- e-book
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e-book
Have you ever had trouble teaching the various topics of social psychology and fitting them together to form a coherent field? Unnamed Author felt like he was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. He wondered how his students could be expected to remember and understand the many phenomena that social psychologists study? How could they tell what was most important? It was then that he realized a fresh approach to a Social Psychology textbook was needed to structure and integrate student learning; thus, Principles of Social Psychology was born. This textbook is based on a critical thinking approach, and its aim is to get students thinking actively and conceptually – with a greater focus on the forest than the trees. Yes, there are right and wrong answers, but the answers are not the only thing. What is perhaps even more important is how students get to the answers – the thinking process itself. To help students better grasp the big picture of social psychology, and to provide you with a theme that you can use to organize your lectures, Unnamed Author's text has a consistent pedagogy across the chapters. The presentation is organized around two underlying principles that are essential to social psychology: Person and Situation (the classic treatment)The ABCs of social psychology (Affect, Behavior, and Cognition) The author believes these dimensions are fundamental, that they are extremely heuristic, and that they are what he hopes your students (and his) will learn and remember. You may find that this organization represents a more explicit representation of what you're already doing in your lectures. Although the pedagogy is consistent, it is not constraining. You can and will use these dimensions more in some lectures than in others, and you will find them more useful for some topics than others. But they will always work for you when you are ready for them. Perhaps most important, a focus on these dimensions helps us bridge the gap between the textbook, the real-life experiences of our students, and our class presentations. It is almost impossible to can't cover every phenomenon in your lectures – you can naturally let the textbook fill in the details. The goal of Principles of Social Psychology is to allow you to rest assured that the text has provided your students with the foundations– the fundamental language of social psychology – from which you can build as you see fit. And when you turn to ask students to apply their learning to real life, you can know that they will be doing this as social psychologists do – using a basic underlying framework. A note about the organization of this text: it moves systematically from lower to higher levels of analysis – a method that makes sense to students. On the other hand, Unnamed Author insists, the chapter order should not constrain you – choose a different order if you wish. Chapter 1 presents an introduction to social psychology and the research methods in social psychology, Chapter 2 presents the fundamental principles of social cognition, and Chapter 3 focuses on social affect. The remainder of the text is organized around three levels of analysis, moving systematically from the individual level (Chapters 4-6), to the level of social interaction (Chapters 7-10) to the group and cultural level (Chapters 11-13). Rather than relying on “modules” or “appendices” of applied materials, this text integrates applied concepts into the text itself. This approach is consistent with the underlying theme that if students learn to think like social psychologists they will easily and naturally apply that knowledge to any and all applications. The following applications are woven throughout the text: Business and Consumer behavior Environment Health Law It is the "thinking like a social psychologist" theme, structured approach and new pedagogy (like research foci and Social Psychology in the Public Interest), that will make teaching and learning Social Psychology from this textbook an even more exciting and rewarding endeavor.
- Subjects:
- Psychology
- Keywords:
- Social psychology Psychology Textbooks
- Resource Type:
- e-book
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e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"
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e-book
Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager — While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership — Starting with the opening chapter, Principles of Management shows students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. This book's modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
- Subjects:
- Management
- Keywords:
- Management Textbooks
- Resource Type:
- e-book
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e-book
Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types. A tour of the features available for each chapter may give a better sense of what we mean: Start Up—Chapter introductions set the stage for each chapter with an example that we hope will motivate readers to study the material that follows. These essays, on topics such as the value of a college degree in the labor market or how policy makers reacted to a particular economic recession, lend themselves to the type of analysis explained in the chapter. We often refer to these examples later in the text to demonstrate the link between theory and reality. Learning Objectives—These succinct statements are guides to the content of each section. Instructors can use them as a snapshot of the important points of the section. After completing the section, students can return to the learning objectives to check if they have mastered the material.Heads Up!—These notes throughout the text warn of common errors and explain how to avoid making them. After our combined teaching experience of more than fifty years, we have seen the same mistakes made by many students. This feature provides additional clarification and shows students how to navigate possibly treacherous waters. Key Takeaways—These statements review the main points covered in each content section. Key Terms—Defined within the text, students can review them in context, a process that enhances learning. Try It! questions—These problems, which appear at the end of each content section and which are answered completely in the text, give students the opportunity to be active learners. They are designed to give students a clear signal as to whether they understand the material before they go on to the next topic. Cases in Point—These essays included at the end of each content section illustrate the influence of economic forces on real issues and real people. Unlike other texts that use boxed features to present interesting new material or newspaper articles, we have written each case ourselves to integrate them more clearly with the rest of the text. Summary—In a few paragraphs, the information presented in the chapter is pulled together in a way that allows for a quick review of the material.End-of-chapter concept and numerical problems—These are bountiful and are intended to check understanding, to promote discussion of the issues raised in the chapter, and to engage students in critical thinking about the material. Included are not only general review questions to test basic understanding but also examples drawn from the news and from results of economics research. Some have students working with real-world data.
- Subjects:
- Economics
- Keywords:
- Macroeconomics Textbooks
- Resource Type:
- e-book
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e-book
This book is intended for a two-semester course in Economics taught out of the social sciences or business school. Principles of Economics aims to teach considerable range and depth of Economic concepts through an approachable style and methodology. The authors take a three-pronged approach to every chapter: The concept is covered with a “Heads Up” to ward off confusion, a real-world application for that concept, and a “You Try It” section to make sure students are staying on top of the concept.
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e-book
Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the "OB Toolbox." This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.
- Subjects:
- Management
- Keywords:
- Personnel management Textbooks Organizational behavior
- Resource Type:
- e-book
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e-book
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.
- Subjects:
- Management
- Keywords:
- Strategic planning Planning
- Resource Type:
- e-book
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e-book
This book is about how to read, use, and create maps. Our exploration of maps will be informed by a contextual understanding of how maps reflect the relationship between society and technology, and how mapping is an essential form of scientific and artistic inquiry. We will also explore how mapping is used to address a variety of societal issues, such as land use planning and political gerrymandering. You will gain insight into the technical underpinnings of mapping as a science approach, complement on-going interest and activities, or provide an applied focus for research or policy.
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e-book
Linear Regression Using R: An Introduction to Data Modeling presents one of the fundamental data modeling techniques in an informal tutorial style. Learn how to predict system outputs from measured data using a detailed step-by-step process to develop, train, and test reliable regression models. Key modeling and programming concepts are intuitively described using the R programming language. All of the necessary resources are freely available online.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Textbooks Linguistics -- Statistical methods R (Computer program language) Mathematical linguistics
- Resource Type:
- e-book
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e-book
This textbook includes basic principles of large animal surgery and anesthesia, how to apply those principles to cases and situations, and discover ways of finding answers when you don’t remember the information, are presented with cases that aren’t “textbook” and/or things don’t go as planned.
- Keywords:
- Veterinary surgery Textbooks
- Resource Type:
- e-book
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e-book
When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study. This book is designed to facilitate these learning outcomes, and he has used three techniques to help focus students on behavior: Chapter Openers: Each chapter opens showcasing an interesting real world example of people who dealing with behavioral questions and who can use psychology to help them answer them. The opener is designed to draw the student into the chapter and create an interesting in learning about the topic. Psychology in Everyday Life: Each chapter contains one or two features designed to link the principles from the chapter to real-world applications in business, environment, health, law, learning, and other relevant domains. For instance, the application in Chapter 7 on Development, ”What makes good parents“ applies the concepts of parenting styles in a mini-handbook about parenting, and the application in Chapter 3 is about the difficulties that left-handed people face performing everyday tasks in a right-handed world. Research Foci: Introduction to Psychology emphasizes empiricism throughout, but without making it a distraction from the main story line. Each chapter presents two close-ups on research — well articulated and specific examples of research within the content area, each including a summary of the hypotheses, methods, results, and interpretations. This feature provides a continuous thread that reminds students of the importance of empirical research. The research foci also emphasize the fact that findings are not always predictable ahead of time (dispelling the myth of hindsight bias), and also help students understand how research really works. The author's focus on behavior and empiricism has produced, Introduction to Psychology, a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. Now, you don't have to believe us. Check the book out online or order your desk copy today.
- Subjects:
- Psychology
- Keywords:
- Psychology Textbooks
- Resource Type:
- e-book