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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Yongxing, who provided information and insights for this video. This case discusses precision marketing theory and new media platforms to reach and engage target audiences effectively. The key elements include data-driven target audience positioning, innovative content creation, multi-channel promotion, and user interaction to drive brand awareness, audience coverage, travel intent, and social media influence. The plan acknowledges potential challenges around content homogeneity and low user engagement and proposes to address these through continuous innovation, engagement improvement, and data-driven strategy adjustments.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝李永興為本視頻提供信息和見解。本案例討論了精準營銷理論和新媒體平臺如何有效觸達和吸引目標受眾。關鍵要素包括數據驅動的目標受眾定位、創新內容創作、多渠道推廣和用戶互動,以提高品牌知名度、受眾覆蓋率、旅遊意向和社交媒體影響力。該計劃承認內容同質化和用戶參與度低的潛在挑戰,並建議通過持續創新、參與度改進和數據驅動的戰略調整來解決這些問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Culture tourism
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You can’t write a CV without including skills. They give the hiring manager proof that you have the necessary qualifications to do the job. But you can’t just throw in a randomly selected list of skills and hope for the best.
There are many different skills for a CV but deciding exactly which ones to include can make even the most experienced candidate throw up their hands in despair. But we’re going to break it all down so you can see what the main types of skills are, check lists of useful examples and learn exactly how to include them on your CV.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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Thought that creating a resume in Word format is passé? Not if you use one of the top Word resume templates. The best part is that they're free. So come along!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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Action words on your resume are vital. I once worked at a bagel shop in college. Instead of saying that I “advertised” our toasted bagels on campus, I wrote on my resume that I “spearheaded a bagel marketing campaign.” The recruiter knew it was a super basic job, but was impressed by my effectiveness. Yes, it is important what you say on your resume, but that’s just 50% of the process. The other part of it is how you say it. Using action words on your resume is key. In this guide, we will look at 200+ examples of action words to use on your resume in order to best highlight your experience and stand out.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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The skills you list on your resume help prove to employers you’re qualified for the job you’ve applied for, and are often a deciding factor for whether or not you get an interview.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tang Xiaodan, who provided information and insights for this video. This case discusses a 2017 crowdfunding project for a glamping (glamorous camping) experience in Murren. The project aimed to build a community of like-minded individuals who wanted to escape the city and experience rural life. The marketing strategy involved emotional appeals, social media, and partner selection to attract investors and create a sense of shared values and resources. The crowdfunding was successful, establishing a unique homestay and camping brand with a strong community culture.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝唐曉丹為本視頻提供信息和見解。本案例討論了 2017 年在瑞士穆倫進行的豪華露營(迷人露營)體驗的眾籌專案。該專案旨在建立一個由志同道合的人組成的社區,他們想要逃離城市,體驗鄉村生活。行銷策略涉及使用情感訴求、社交媒體和合作夥伴選擇來吸引投資者並營造共享價值和資源的意識。眾籌成功,建立了一個具有濃厚社區文化的獨特寄宿家庭和露營品牌。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Camp sites facilities etc. Crowd funding Hospitality industry -- Marketing
- Resource Type:
- Others
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Exceed your competition with our student resume examples! These student resume samples are completely customizable and show you what to include in your resume to land the job.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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Learn how to make a great resume by taking inspiration from professional resume examples written by other people with a similar background as you.
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- Applications for positions Job hunting Résumés (Employment)
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- Others
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Browse through dozens of professional cover letter examples for a job application. Our professional cover letter samples will give you direct insight into how other professionals market their best accomplishments and skills to make lasting impressions with recruiters.
- Keywords:
- Applications for positions Job hunting Cover letters
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- Others
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Your cover letter is a strong tool at your disposal during your job search. It often determines whether employers review or reject your resume. To keep your document out of the trash, use relevant cover letter samples and avoid common mistakes such as detailing every prior position in your career. How do you avoid such a mistake? How do you make your document more impressive than other candidates’ cover letters?
Consider including volunteer work in your letter. In some cases, it is not a good idea to mention this information, but often it improves your chances of standing out as a remarkable applicant. Use the following tips to learn how to use this type of experience to enhance your document.
- Keywords:
- Applications for positions Job hunting Cover letters
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- Others