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e-book
"forall x is an open access introductory textbook in formal logic. It covers translation, proofs, and formal semantics for sentential and predicate logic."--BCcampus website.
- Subjects:
- Philosophy
- Keywords:
- Textbooks Logic
- Resource Type:
- e-book
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e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
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e-book
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work. Writing Programs Worldwide offers an important global perspective to the growing research literature in the shaping of writing programs. The authors of its program profiles show how innovators at a diverse range of universities on six continents have dealt creatively over many years with day-to-day and long-range issues affecting how students across disciplines and languages grow as communicators and learners. In these profiles, we see teachers and researchers relying on colleagues and on transnational scholarship to build initiatives that are both well suited to their specific environments and can serve as regional and often global models. Their struggles and achievements offer insights to colleagues in similar locales and across borders who seek to establish, enhance, and assess their own work as designers of writing programs. An introduction and three section essays by the editors illuminate themes that inform this collection. Growing networks of initiators and scholars and survey results from the International WAC/WID Mapping Project exemplify the argument of this collection for transnational exchange and collaboration.
- Subjects:
- English Language
- Keywords:
- Textbooks Academic writing
- Resource Type:
- e-book
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e-book
Love and tragedy dominate book four of Virgil's most powerful work, building on the violent emotions invoked by the storms, battles, warring gods, and monster-plagued wanderings of the epic's opening. Destined to be the founder of Roman culture, Aeneas, nudged by the gods, decides to leave his beloved Dido, causing her suicide in pursuit of his historical destiny. A dark plot, in which erotic passion culminates in sex, and sex leads to tragedy and death in the human realm, unfolds within the larger horizon of a supernatural sphere, dominated by power-conscious divinities. Dido is Aeneas' most significant other, and in their encounter Virgil explores timeless themes of love and loyalty, fate and fortune, the justice of the gods, imperial ambition and its victims, and ethnic differences. This course book offers a portion of the original Latin text, study questions, a commentary, and interpretative essays. Designed to stretch and stimulate readers, Ingo Gildenhard's incisive commentary will be of particular interest to students of Latin at both A2 and undergraduate level. It extends beyond detailed linguistic analysis to encourage critical engagement with Virgil's poetry and discussion of the most recent scholarly thought.
- Subjects:
- Foreign Language Learning and Language and Languages
- Keywords:
- Epic poetry Latin Latin language -- Study teaching Aeneas -- (Legendary character) Textbooks
- Resource Type:
- e-book
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e-book
"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BCcampus website.
- Subjects:
- Communication and Cultural Studies
- Keywords:
- Culture Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
Think Python is a concise introduction to software design using the Python programming language. Intended for people with no programming experience, this book starts with the most basic concepts and gradually adds new material. Some of the ideas students find most challenging, like recursion and object-oriented programming, are divided into a sequence of smaller steps and introduced over the course of several chapters. This textbook has been used in classes atBard College,Olin College of Engineering, University of California, Santa Barbara, University of Maine, University of Northern Colorado.
- Subjects:
- Computing
- Keywords:
- Computer programming Python (Computer program language) Textbooks Programming languages (Electronic computers)
- Resource Type:
- e-book
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e-book
Think DSP is an introduction to Digital Signal Processing in Python. The premise of this book (and the other books in the Think X series) is that if you know how to program, you can use that skill to learn other things. The author is writing this book because he thinks the conventional approach to digital signal processing is backward: most books (and the classes that use them) present the material bottom-up, starting with mathematical abstractions like phasors.
- Subjects:
- Electrical Engineering and Computing
- Keywords:
- Signal processing -- Digital techniques -- Data processing Python (Computer program language) Textbooks
- Resource Type:
- e-book
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e-book
This book is about complexity science, data structures and algorithms, intermediate programming in Python, and the philosophy of science: Data structures and algorithms: A data structure is a collection that contains data elements organized in a way that supports particular operations. For example, a dictionary organizes key-value pairs in a way that provides fast mapping from keys to values, but mapping from values to keys is generally slower. An algorithm is a mechanical process for performing a computation. Designing efficient programs often involves the co-evolution of data structures and the algorithms that use them. For example, the first few chapters are about graphs, a data structure that is a good implementation of a graph---nested dictionaries---and several graph algorithms that use this data structure. Python programming: This book picks up where Think Python leaves off. I assume that you have read that book or have equivalent knowledge of Python. As always, I will try to emphasize fundmental ideas that apply to programming in many languages, but along the way you will learn some useful features that are specific to Python. Computational modeling: A model is a simplified description of a system that is useful for simulation or analysis. Computational models are designed to take advantage of cheap, fast computation. Philosophy of science: The models and results in this book raise a number of questions relevant to the philosophy of science, including the nature of scientific laws, theory choice, realism and instrumentalism, holism and reductionism, and Bayesian epistemology. This book focuses on discrete models, which include graphs, cellular automata, and agent-based models. They are often characterized by structure, rules and transitions rather than by equations. They tend to be more abstract than continuous models; in some cases there is no direct correspondence between the model and a physical system. Complexity science is an interdisciplinary field---at the intersection of mathematics, computer science and physics---that focuses on these kinds of models. That's what this book is about.
- Subjects:
- Computing
- Keywords:
- Computational complexity Python (Computer program language) Textbooks
- Resource Type:
- e-book
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e-book
Think Bayes is an introduction to Bayesian statistics using computational methods. The premise of this book, and the other books in the Think X series, is that if you know how to program, you can use that skill to learn other topics. Most books on Bayesian statistics use mathematical notation and present ideas in terms of mathematical concepts like calculus. This book uses Python code instead of math, and discrete approximations instead of continuous mathematics. As a result, what would be an integral in a math book becomes a summation, and most operations on probability distributions are simple loops. I think this presentation is easier to understand, at least for people with programming skills. It is also more general, because when we make modeling decisions, we can choose the most appropriate model without worrying too much about whether the model lends itself to conventional analysis. Also, it provides a smooth development path from simple examples to real-world problems.
- Subjects:
- Computing and Mathematics and Statistics
- Keywords:
- Bayesian statistical decision theory Python (Computer program language) Textbooks
- Resource Type:
- e-book
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e-book
The issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy. The first part of The Sustainable Business Case Book, Chapter 1 through Chapter 3, introduces students to the meaning of sustainability, and the practice of sustainable business. The introductory chapters also describe key concepts, analytical frameworks, and contextual information relevant for the understanding of business sustainability. Chapter 1, defines sustainability and describes how and why businesses choose to engage in sustainable practices and how sustainable business practices relate to corporate profitability and social responsibility. Chapters 2 and 3 provide important background and contextual information affecting sustainable business practice. Chapter 2, The Science of Sustainability, reviews scientific evidence about climate change and the human and business influences on climate change. Chapter 3, Sustainability, Public Policy and Business, describes the significant role of government and public policy in sustainability, including setting the rules, regulations and laws that define the market and market opportunities for sustainable business practice. After presenting a framework for understanding business engagement in sustainability and helping your students develop a core background of information on sustainable business seven case studies across the business disciplines illustrating business sustainability practices are presented. At the beginning of each case study chapter Learning Objectives are listed with major sustainable business points and principles that the case will illustrate and illuminate. Each case chapter includes listing of Key Takeaways, Key Terms and Exercises for students. In each case chapter, there are four main areas of focus: Context and motivating interest in sustainability for company; Description of the sustainable business practice and how it was implemented; Results in terms of changes in sales/revenues, costs, profits and competitive positioning from the sustainable business practice; Challenges and opportunities, and future considerations as a result of the company implementing the sustainable business practice.
- Subjects:
- Management
- Keywords:
- Business -- Environmental aspects Sustainable development Textbooks
- Resource Type:
- e-book
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e-book
"Have you ever seen a problem and wanted to do something about it? Of course you have. The schools, police, government welfare offices, churches and families aren't handling it. Others share your concerns and want to do something. That's why you would start a nongovernmental organization, or NGO. This handbook will guide you through the steps of starting and operating an NGO."--BCcampus website.
- Subjects:
- Social Work and Human Services
- Keywords:
- Textbooks Non-governmental organizations
- Resource Type:
- e-book
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e-book
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
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e-book
Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Textbooks
- Resource Type:
- e-book
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e-book
Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics. First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today's business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures. Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making. Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered. Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don't pay, economic downturns, and marketing mistakes.
- Subjects:
- Management
- Keywords:
- Small business -- Management Textbooks
- Resource Type:
- e-book
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e-book
"While Research Methods in Psychology is fairly traditional - making it easy for you to use with your existing courses - it also emphasizes a fundamental idea that is often lost on undergraduates: research methods are not a peripheral concern in our discipline
- Subjects:
- Psychology and Statistics and Research Methods
- Keywords:
- Textbooks Psychology -- Research -- Methodology
- Resource Type:
- e-book
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e-book
This is Volume 2 of a two volume set written for Property Law. From the Preface to Volume 1: Property, as a vaguely defined collection of contract, tort, and criminal cases, does not take on the natural structure of a substantive area of the law through the systematic study of duty, breach, causation, defenses, and damages. Instead this textbook and most Property courses survey various topics in law with two goals in mind. First, we will study a number of traditional property topics, those where the issue of "ownership" and what that entails have long been thought to be a central issue. Second, but most importantly, our interdisciplinary study will introduce some of the major analytical techniques in law, from reasoning using precedent to law and economics to distributive justice. As we roam among topics, our goal is always, relentlessly to ask, "Why?" "Why should the law protect this party's interest?" These major techniques that we will pick up along the way will help us provide better and better answers to this question.
- Subjects:
- Law and Legislation
- Keywords:
- Property -- Interpretation construction Property United States Textbooks
- Resource Type:
- e-book
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e-book
This is Volume 1 of a two volume set written for Property Law. From the Preface: Property, as a vaguely defined collection of contract, tort, and criminal cases, does not take on the natural structure of a substantive area of the law through the systematic study of duty, breach, causation, defenses, and damages. Instead this textbook and most Property courses survey various topics in law with two goals in mind. First, we will study a number of traditional property topics, those where the issue of "ownership" and what that entails have long been thought to be a central issue. Second, but most importantly, our interdisciplinary study will introduce some of the major analytical techniques in law, from reasoning using precedent to law and economics to distributive justice. As we roam among topics, our goal is always, relentlessly to ask, "Why?" "Why should the law protect this party's interest?" These major techniques that we will pick up along the way will help us provide better and better answers to this question.
- Subjects:
- Law and Legislation
- Keywords:
- Property -- Interpretation construction Property United States Textbooks
- Resource Type:
- e-book
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e-book
The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her). Now that she teaches the research methods course, she realizes that students today wonder the very same thing. While the importance of understanding research methods is usually clear to those students who intend to pursue an advanced degree, Amy wanted to write a text that would assist research methods teachers in demonstrating to all types of students the relevance of this course. In addition, Amy Blackstone's experience as an active researcher who uses both qualitative and quantitative methods made her acutely aware of the need for a balanced approach in teaching methods of sociological inquiry. Together, Amy Blackstone's experiences as a student, researcher, and teacher shape the three overriding objectives of Principles of Sociological Inquiry: Qualitative and Quantitative Methods: Relevance, Balance, and Accessibility. Principles of Sociological Inquiry: Qualitative and Quantitative Methods emphasizes the relevance of research methods for the everyday lives of its readers, undergraduate students.Each chapter describes how research methodology is useful for students in the multiple roles they fill: As consumers of popular and public information As citizens As current and future employees. Connections to these roles are made throughout and directly within the main text of the book Principles of Sociological Inquiry: Qualitative and Quantitative Methods also provides balanced coverage of qualitative and quantitative approaches by integrating a variety of examples from recent and classic sociological research. The text challenges students to debate and discuss the strengths and weaknesses of both approaches. Finally, one of the most important goals Amy had for Principles of Sociological Inquiry: Qualitative and Quantitative Methods was to introduce students to the core principles of social research in a way that is straightforward and engaging. As such, the text reflects public sociology's emphasis on making sociology accessible and readable. No one can validate that claim more than a teacher or student. So, take a look for yourself today and review Principles of Sociological Inquiry: Qualitative and Quantitative Methods by Amy Blackstone to see if its approach toward relevance, balance, and accessibility are right for your course and students.
- Subjects:
- Sociology and Statistics and Research Methods
- Keywords:
- Sociology -- Research -- Methodology Sociology -- Research Textbooks
- Resource Type:
- e-book
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e-book
This course was developed by the Centers for Disease Control and Prevention (CDC) as a self-study course. Students who successfully complete this course should be able to correctly: Describe key features and applications of descriptive and analytic epidemiology. Calculate and interpret ratios, proportions, incidence rates, mortality rates, prevalence, and years of potential life lost. Calculate and interpret mean, median, mode, ranges, variance, standard deviation, and confidence interval. Prepare and apply tables, graphs, and charts such as arithmetic-scale line, scatter diagram, pie chart, and box plot. Describe the processes, uses, and evaluation of public health surveillance. Describe the steps of an outbreak investigation.
- Course related:
- SN3303 Public Health and Infection Control
- Subjects:
- Public Health and Health Sciences
- Keywords:
- Public health Epidemiology Biometry
- Resource Type:
- e-book
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e-book
"A free, open-access organic chemistry textbook in which the main focus is on relevance to biology and medicine. This is a PDF version of a wiki project called Chemwiki at the University of California, Davis. There are also supplementary materials, such as PowerPoint slides and a solutions manual available for this textbook at the Chemwiki website"--BCcampus website.
- Subjects:
- Chemistry
- Keywords:
- Chemistry Organic Textbooks
- Resource Type:
- e-book
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